CorningWare, Pyrex and Baker's Secret Brands Celebrate 100 Days of Entertaining

ROSEMONT, Ill., Oct. 31, 2012 /PRNewswire/ -- World Kitchen, LLC, one of the nation's leading housewares companies, declares today the start of entertaining season with its "100 Days of Entertaining" celebration. From Halloween to February's Big Game, entertaining survey* results show that more than half of Americans will be prompted to prep, cook, bake, serve and store delicious meals and treats. Together, the Pyrex®, CorningWare® and Baker's Secret® brands culled insights to provide innovative solutions to ensure enjoyable entertaining all season long.

"At World Kitchen, we know entertaining happens year round but there is a 100 day window of time when the kitchen is busier than ever," said Carl Warschausky, newly appointed World Kitchen president and chief executive officer, "We are proud to create and deliver versatile solutions with our brands to help hosts entertain with ease."

More than half of Americans do not feel equipped with proper kitchen tools and solutions for entertaining throughout the season. Three iconic kitchen brands are working together this season to inspire kitchen confidence and ease of use with high-quality products that enhance preparation, execution and enjoyment.

Entertaining Tips & Tricks

• Versatility is key to simplifying dishes – from oven to table.  While the majority of hosts (76 percent) turn to holiday recipe staples, the kitchen tools used could be more versatile to de-clutter the counter and save on cleaning time. Whether savory or sweet, dishes can be created and served in a single CorningWare dish. In its refreshed, contemporary white style or an enhanced colored option, a CorningWare dish delivers both style and functionality to the table. Used to bake, serve and store, the multi-use CorningWare® French White® and etch® bakeware dishes are oven, microwave and dishwasher safe.
• Hosting is a social affair. When entertaining, 84 percent of Americans crave simple ways to spend less time in the kitchen in order to spend more time with guests. To do so, more than half prepare dishes in advance and 82 percent prefer to make meals for celebrating with family and friends. The Pyrex® Easy Grab®3-Quart Oblong Glass Bakeware is perfect solution for any chef – host or guest – as it provides simple answers to prepare and store meals with wider, longer handles that offer extra grip to avoid mishaps and deeper walls for less splattering and spillage.
• Sweets reign supreme. While savory makes the meal, dessert ends the event on a sweet note. The durability of Baker's Secret premium, non-stick baking pans provide home pastry chefs – novice or expert – the essential tools to bake delicious sweets. With limited lifetime warranties, Baker's Secret pans will support hosts through the "100 Days of Entertaining" and beyond.
• Win praise with leftovers – and be prepared with storage. Too much is better than not enough, and first-time hosts as well as lifelong home chefs know this is true with more than three quarters of Americans planning to send guests home with leftovers. It's as much about sharing the leftovers as it is enjoying the food during the celebration. Hosts can rest assured meals will be stored well in either CorningWare or Pyrex dishes when guests leave.

The vast variety of products offered by Pyrex, CorningWare and Baker's Secret brands provide chefs of every kind the innovation and endless kitchen solutions they need. Saving time and energy throughout entertaining season, hosts can use their World Kitchen arsenal to enjoy each celebration throughout the "100 Days of Entertaining." For more information about World Kitchen brands and products, visit www.worldkitchen.com.

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.worldkitchen.com. CorningWare and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. 

*Survey results were gleaned from an omnibus survey conducted by Russell Research, an independent research company, in October 2012.

Contact:
Eileen Earley
Zeno Group
312-396-9796
[email protected]

SOURCE World Kitchen, LLC

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