Copyco Solutions Announces Relaunch as SHIFT- Provider of Communication Supply Chain Solutions™

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Jan 06, 2011, 10:00 ET

CHICAGO, Jan. 6, 2011 /PRNewswire/ -- Copyco Solutions, which recently celebrated 40 years as a leading provider of print and communication services, announced the completion of a comprehensive repositioning initiative. Today, the company is introducing its new brand – SHIFT – a provider of communication supply chain solutions™. Their clients include such global brands as Hewlett Packard, Bridgestone and Firestone.

Copyco Solutions began its repositioning and rebranding initiative in late 2009 to address emerging conversations within the business world regarding how today's companies require more comprehensive service offerings that not only encompass print expertise, but also multi-channel distribution, web-to-print solutions, and database management, while ultimately delivering what they seek most: recognizable ROI.

In analyzing the current landscape more closely, SHIFT uncovered what many had experienced as "the missing link"- the development of a smarter, proactive system to develop, produce, support and store both internal and external communication assets for optimized performance. The positioning that resulted was so instinctively forward thinking that it required a new name- "communication supply chain solutions."

A communication supply chain, SHIFT posits, focuses on a chain of events similar to those within a typical industrial supply chain- in this case, the development, production, sharing, tracking and storage of an organization's communication assets. Communication supply chain solutions™ address how this chain, as a whole, can be leveraged against a set of corporate objectives that continue to grow and change at an ever-increasing pace.

"As technology continues to change, the way any organization manages its communication supply chain, and associated communication assets, must also evolve or risk perpetuating cost structures that are unsustainable," said Andy Thomas, SHIFT President.

He continues, "In this age of hyper competition, both domestically and globally, with increasing pressures to accomplish even more with fewer resources, SHIFT's approach to communication supply chain optimization solutions provides credible and sustainable answers, solving these issues head-on."

About SHIFT

SHIFT is a Chicago-based provider of customized, transformative communication supply chain solutions™ that streamline the way key communication assets are produced, maintained and optimized throughout an enterprise. SHIFT has provided sustainable, real-world solutions for 40 years, working with global clients that include Hewlett Packard, Bridgestone and Firestone. Visit www.shift365.com to learn more.

SOURCE SHIFT