Coors® Banquet Serves Up History With Heritage Cans

GOLDEN, Colo., Feb. 1, 2011 /PRNewswire/ -- Former U.S. Presidents on Air Force One, pickaxe-wielding miners, "Smokey and the Bandit" and modern-day outdoorsmen alike have all carried it – Coors, the Banquet Beer.

That uncompromising attitude and timeless western mentality of Coors Banquet, which continues to entice so many to "Grab a Piece of the Legend," goes on display nationwide February 1 with the release of four commemorative cans.

Each of the four distinctive "yellow belly" designs will highlight an era-specific piece of the legendary history of Coors Banquet, ranging from 1880 – the decade it was introduced – to 1959. Every can also includes a unique story highlighting the brand's notable past.

"Coors Banquet is one of the great American icons that has stood the test of time," said Coors Banquet Brand Manager Chuck Buckingham. "Through the 'Grab a Piece of the Legend' program, we celebrate and share our past while encouraging new tales involving the timeless western brew."

Since 1873, Banquet has been stubbornly brewed in the same Golden, Colorado brewery with 100% Rocky Mountain water and High Country barley. Over the years, the beer has played a role in major motion pictures and countless picnics and parties, all while maintaining that 19th-century Western mystique it has become known for.

Coors Banquet heritage cans are available nationwide February 1 through March 31. Fans are invited to head to www.Facebook.com/CoorsBanquet to share their Coors Banquet stories for the chance to appear on the brand's site. For more information, please visit www.coors.com.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED