Coors Banquet Designates Best Banquet Bars in America

DENVER, May 16, 2013 /PRNewswire/ -- While some bars follow fads, there are certain establishments that are more timeless. Places where straight-shooting bartenders give beer drinkers a Banquet and a smile after a long day's work. Today, Coors Banquet announced it is recognizing two select bars from across the country the brand believes are the Best Banquet Bars in America. This year, Lottie's Pub in Chicago and Morrison Holiday Bar in Morrison, Colo., are receiving this first-ever distinction.

No easy task, the bars were chosen based on input from beer drinkers and company employees looking to identify places that evoke the spirit of the 140 year-old beer, a beer that has consistently been brewed in the same brewery in Golden, Colo., with 100 percent Rocky Mountain water and high country barley since its creation.

"Great beers develop special personalities, especially when they have been around for a long time.  That personality resides in the beer, its bars and its consumers," said Pete Coors, MillerCoors chairman and great-grandson of Coors Brewing Co. founder Adolph Coors. "These establishments truly personify our shared principles of heritage, hard work and unwavering values."

Each bar will be presented a plaque and a piece of authentic Coors Banquet memorabilia by Pete Coors as a symbol of appreciation and commitment to the brand. These bars and their patrons will also receive a sneak preview of the brand's newest offering, the Banquet Bottle, this month.

Available nationwide starting June 1, the new 12-ounce bottle is modeled after the brand's post-prohibition bottle, showcasing a shorter, stubbier look that harkens to the brand's history.  Coors Banquet will utilize this 1936-inspired design year-round in bars, restaurants and in all 6-pack configurations.

"In the past, we've mainly focused on telling our story and honoring a few of our own legendary customers," said Coors. "Designating what we think are the 'Best Banquet Bars in America' allows us to thank and acknowledge those bars and their customers who have contributed so significantly to the success of this legendary beer."

Lottie's Pub:

• As one of the top selling Coors Banquet bars in Chicago, what you see is what you get – a good old neighborhood tavern that's always been there for its patrons.
• Since opening in 1934, this bar's identity remains true to its roots, with little cosmetic changes over the years.  Regulars flock to their same spot at the bar as it continues to treat them right.

Morrison Holiday Bar:

• Known by regulars as "the local cure," this bar is a relatively undiscovered treasure in the small foothills town of Morrison.
• On weekends, everyone from bikers to locals pack the bar to enjoy the cold beer and live music that the Holiday has to offer.

For more information on Coors Banquet, visit www.facebook.com/coorsbanquet or www.coors.com.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors

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