Coordinated Health Challenges Women In Lehigh Valley To Take #CH435Pledge

ALLENTOWN, Pa., Oct. 17, 2014 /PRNewswire-USNewswire/ -- Each year in Lehigh Valley, an estimated 435 women will be diagnosed with breast cancer and one in eight will be diagnosed with breast cancer in her lifetime, data extrapolated from reports by the National Cancer Institute's SEER program and the Lehigh Valley Planning Commission.  

To honor these women and National Breast Cancer Awareness Month, leading specialized hospital network Coordinated Health announced today—National Mammography Day—the campaign #CH435Pledge, which features free mammography exams. The free mammograms are available today until December 1^st at the Coordinated Health Breast Care Center on Cetronia Road in Allentown to the first 435 women to make an exam appointment. 

"At Coordinated Health, we are dedicated to helping dramatically lower the number of breast cancer cases in Lehigh Valley and beyond," said Coordinated Health breast surgeon Dr. Cara Guilfoyle, who will administer the free exams with other members of Coordinated Health's acclaimed breast-care team. "The best way to defeat breast cancer is through prevention and early detection. We urge women throughout the region to take the free mammography exam as a big step in that direction."

The free-exam program is led by Dr. Guilfoyle and fellow Coordinated Health breast surgeon Dr. Mark Gittleman, who will also conduct a free women's health seminar on November 1^st at the Coordinated Health Breast Care Center. The Coordinated Health breast-care team utilizes some of healthcare's most cutting-edge technology, with Coordinated Health the only healthcare provider in the Lehigh Valley to offer advances such as Positron Emission Mammography and the MarginProbe System. 

For each woman who takes the #CH435Pledge of support—on social media or at CoordinatedHealth.com/CH435Pledge or at 999thehawk.com/takethepledge—Coordinated Health will donate $4.35 to the Project Athena Foundation, a non-profit group dedicated to providing athletic experiences for survivors of medical setbacks.

Dr. Guilfoyle and fellow Coordinated Health surgeon Dr. Gregg Guilfoyle are participating with one of their patients, breast-cancer survivor Teasha Swart, in a Project Athena adventure through the Grand Canyon in June 2015.

A host of information on the #CH435Pledge program, including appointment instructions, social-media guidelines, and a tally of the number of women who take the #CH435pledge, appears on a special webpage, CoordinatedHealth.com/CH435Pledge.

The #CH435Pledge initiative features numerous Lehigh Valley events in October, widely recognized as breast-cancer awareness month. Coordinated Health is the lead sponsor of the October 23 Little Pink Dress party, which raises money and awareness for breast cancer, and a gold sponsor of the affiliated Women's 5K Classic expo and road race today and tomorrow.  

Coordinated Health has also placed many digital, print, radio, and outdoor advertisements in October in support of breast-care awareness. Lehigh Valley classic-rock radio station 99.9 The Hawk is the #CH435pledge media partner.

About Coordinated Health: Coordinated Health is a Pennsylvania-based, privately held, physician owned, specialized hospital network that delivers simple, accessible, affordable and consistently effective value-based healthcare. The Coordinated Health network focuses on Orthopedics, Joint Replacement, Sports Medicine, Primary Care and Women's Health, and also offers a wide range of other services across 16 locations throughout eastern Pennsylvania and western New Jersey. Coordinated Health, the only hospital in the Lehigh Valley to earn the Top Performer rating from The Joint Commission three years in a row, has repeatedly earned top patient satisfaction scores from the Centers for Medicare and Medicaid Services.

Contact: Kevin O'Keefe at [email protected] or 610-861-8080, ext. 36859

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SOURCE Coordinated Health

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