Cooliris Redefines Visual Content Discovery for iPad with Specialized Decks Apps

PALO ALTO, Calif., May 11, 2011 /PRNewswire/ -- Cooliris (www.cooliris.com) has unveiled a suite of specialized Decks apps for iPad that give users a personalized, visually stunning way of finding apps, picking a movie or DVD or discovering favorite Flickr shots. As if they were leafing through a digital catalogue, users can seamlessly flip through the handy Decks for Apps, Decks for Movies, and Decks for Flickr, all without having to endure the standard clunky browser experience. In addition to the Apple iTunes store, the free Decks apps are available at www.decksapp.com.

"Content discovery on iPad should be a fun and immersive experience," said Soujanya Bhumkar, Cooliris co-founder and chief executive officer. "Now with our specialized Decks apps, we're able to deliver a more engaging and beautiful way to download the hottest app, discover the latest blockbuster or discover and share Flickr favorites."

As its name implies, Decks works like a stack of playing cards that users can easily flip through by sliding their finger across the iPad screen. When they tap a "card," it flips over and presents the users with additional information and numerous options, such as the ability to share the content via email, Facebook or Twitter.

Among the features: Decks for Apps cuts the drudgery of looking through long lists of available apps by allowing shoppers to sample the top 50 free, paid and grossing apps, one at a time, much like they would flip through a digital mail-order catalogue. Decks for Movies lets customers peruse what's currently in theaters, see what's new on DVD or Blu-ray, or buy movie tickets from Fandango or the film from Amazon or iTunes; and Decks for Flickr lets users create albums with user names and tags, allowing for a rich, fluid experience of thematically linked pictures.

Decks is powered by the PageKit™ technology, built by Cooliris to render dynamic content with a fast and fluid experience on iOS at significantly smaller download sizes. This technology makes it possible to rapidly develop a diverse portfolio of Decks applications that fulfill user demand for focused content discovery.

About Cooliris

Cooliris turns digital content into immersive visual experiences that increase user engagement and discoverability. With nearly 40 million downloads of its popular Cooliris 3D Wall and over 100K daily activations of the Gallery application for Android, Cooliris is pioneering visual browsing. Extending this innovation further, Cooliris has transformed Wikipedia into a coffee-table magazine with its award-winning Discover for iPad, and is now making real-time group sharing hyper-personal with LiveShare. Cooliris' latest product Decks, is a unique way for consumers to browse and purchase across multiple vendors and products on the iPad.

Cooliris is a venture-backed company with investors, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom's T-Venture. Cooliris is headquartered in Palo Alto, California, with offices in Tokyo and Singapore. More information about Cooliris can be found at www.cooliris.com; on Facebook at www.facebook.com/cooliris; and on Twitter at www.twitter.com/cooliris.

Media Contact for Cooliris
Andrea Heuer, Consort Partners
Telephone: +1 (917) 886-5113
Email: [email protected]

SOURCE Cooliris

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