Cool Off This Summer With New Pure Protein® Chilled Protein Bars

RONKONKOMA, N.Y., July 15, 2021 /PRNewswire/ -- Pure Protein^®, Americas #1 selling protein bar brand^±, today introduced a new line to its existing portfolio of bars, ready-to-drink shakes, powders and snacks packed with high-quality protein and great taste: Pure Protein Chilled Protein Bars. Available now at select Walmart stores and online at Walmart.com, these award-winning^€ Chilled Protein Bars join the brand as more Americans are looking for tasty, protein-filled, better-for-you snacks than ever – in fact, 54% of shoppers say high protein is a key influencer of what they buy and 51% are having protein at every meal.*

A satisfying way to feed your body well, Pure Protein Chilled Protein Bars provide up to 15g of protein from high-quality sources like grass fed whey and are non-GMO with no added preservatives – that's why they're refrigerated. The bars come in three unique favors: Peanut Butter Dark Chocolate, Vanilla Fruit & Nut, and Blueberry Vanilla Almond. Each includes wholesome food ingredients you can see, like blueberries, cherries, chia seeds, dark chocolate, nuts and honey, that create a tasty, soft, fudge-like protein bar experience unlike any other.

Pure Protein Chilled was also recently named the winner of the 2020 ChefsBest^® Excellence Award. After rigorous testing, ChefsBest, an independent judging organization that identifies and honors high quality and great-tasting grocery products, honored all three Pure Protein Chilled flavors – with its taste testers noting it "tastes better than any other protein bar."

"We've been a pioneer in functional snacking for years, providing high protein, low sugar and great tasting non-refrigerated bars, shakes and snacks to consumers who rely on us to help achieve their health and wellness goals," said Kent Cunningham, General Manager, Sports & Active Nutrition at The Bountiful Company. "We're excited to introduce this seriously delicious refrigerated format to shoppers, offering them even more wholesome nutrition they can feel good about."

Pure Protein Chilled Protein Bars are now available at select Walmart locations nationwide and online at Walmart.com. For more information, visit PureProtein.com.

About The Bountiful Company
The Bountiful Company is a pure play branded leader in global nutrition, living at the intersection of science and nature. As a manufacturer, marketer and seller of vitamins, minerals, herbal and other specialty supplements, and active nutrition products, we are focused on enhancing the health and wellness of people's lives. The Bountiful Company's portfolio of trusted brands includes Nature's Bounty®, Solgar®, Pure Protein®, Osteo Bi-Flex®, Puritan's Pride®, Sundown®, Body Fortress®, MET-Rx®, Ester-C® and Dr.Organic®. For more information, visit Bountifulcompany.com and follow us on LinkedIn, Facebook and Twitter.  

Media Contact
Nicole Hayes
The Bountiful Company
[email protected]
631-200-2650

^±Total market=IRI (MULO+Conv) + Costco (IRI)+AMZ (ARA Shipped Rev) – IRI 5 w/e 1/24/21
^€Winner of 2020 ChefsBest Award for superior taste and texture
*Source: Nielsen Healthy Shopper, 2019, Source: Nielsen Panelviews survey, March 2017; Nielsen FY 52we 12.29.19; IRI State of the Snack Food Industry 2018; Source: IRI TSV_52 Weeks Ending 12/31/17; $ % Chg vs YAGO – w/I All Other Salted Snacks ; S&AN A&U studySource: IRI State of the Snack Food Industry 2018; Source: IRI TSV_52 Weeks Ending 12/31/17; $ % Chg vs YAGO – w/I All Other Salted Snacks

SOURCE The Bountiful Company; Pure Protein

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