Cool Effect Launches Save Our Snowmen Campaign to Focus Attention on Climate Change

Nonprofit dedicated to fighting global warming kicks off seasonal program in New York City

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Nov 29, 2016, 08:30 ET

SAN FRANCISCO, Nov. 29, 2016 /PRNewswire/ -- Launching in New York City today, Cool Effect™ is highlighting the plight of snowmen to inspire people to take proven, measurable action against climate change by supporting high-quality greenhouse gas reducing projects around the globe.

The light-hearted campaign, Save Our Snowmen, is backed by startling facts about the reduction in snowfall in the US over time, and features a mockumentary film that depicts the issue of climate change from the perspective of snowmen and the people they encounter on the path to safety.

More than 4,000 species of snowmen are threatened every year by climate change. In 2016 alone, large Avalanches of snowmen have been seen migrating thousands of miles away from their yards of origin to colder climates. With safe havens like The Global Snowman Sanctuary few and far between, we need your help to provide a cold shelter from the excruciating warmth. The planet can’t wait and neither can they. Learn how you can provide a helping hand by visiting: http://www.SaveOurSnowmen.org

Nonprofit dedicated to fighting global warming kicks off seasonal program on #GivingTuesday in NYC. A contribution - either personal or as a holiday gift for others - of $10 for an individual Snowman, $25 for a Snow Family or $50 for an Avalanche of Snowmen directly benefits projects that are helping to save our earth. Each tax-deductible contribution is delivered complete with a personalized certificate. www.SaveOurSnowmen.org

To kick off the program, Cool Effect and snowmen ambassadors will canvas New York City on #GivingTuesday and migrate north, from the Financial District to Columbus Circle, making stops in between as they seek cooler temperatures. Cool Effect will encourage people to view the mockumentary, contribute to the cause, and share the campaign on social by posting selfies while wearing snowman props. To extend the broader message of giving back to our beloved planet beyond the perimeters of New York City, Cool Effect will contribute one dollar (up to $10,000) on behalf of individuals across the country for every social share tagging #SaveOurSnowmen.

"Everyone loves snowmen, but they are melting right along with our glaciers," said Marisa de Belloy, COO of Cool Effect. "We are educating in fresh, creative ways to make it interesting and fun to take direct and tangible action on this serious subject. We hope everyone will want to see the film and then save a snowman!"

The goal of the Save Our Snowmen campaign is to help foster the growth of projects that verifiably reduce greenhouse gas emissions and cool the planet. A contribution – either personal or as a holiday gift for others – of $10 for an individual Snowman, $25 for a Snow Family or $50 for an Avalanche of Snowmen directly benefits projects that are helping to save our earth. Each tax-deductible contribution is delivered complete with a personalized certificate.

To view the mockumentary, support carbon reduction projects and learn more, visit SaveOurSnowmen.org.

ABOUT COOL EFFECT™

Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.

Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization's mission is to ignite planet sized change. To learn more, please visit cooleffect.org or follow Cool Effect on Facebook, Instagram and Twitter.

Media Contact
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Victoria Rainone
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SOURCE Cool Effect