Converged Service Offerings are Key to Retaining Customers in Bulgaria, Pyramid Finds

CAMBRIDGE, Mass., Aug. 12, 2011 /PRNewswire/ -- Competition in Bulgaria no longer just depends on investment and network coverage, but has turned to the need to offer converged services in order to retain customers, according to a new report from Pyramid Research (http://www.pyr.com).

Bulgaria: Convergence, Consolidation and Competition Boost Operators offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

Download an excerpt or purchase the report here.  

The increasing competition in the converged services segment has pushed the market toward a consolidation phase. "In addition to Mobiltel's acquisition of two broadband operators, a number of broadband and cable TV operators have united under the holding company Bulgarian Telecom and Television (BTT), in order to be able to compete with major operators," indicates Olena Kaplan, Associate Analyst at Pyramid Research. Despite increasingly fierce competition, this segment has at the same time great potential as Bulgaria's broadband market is undersaturated. "We expect broadband penetration in Bulgaria to reach 17% by the end of 2011, which is below comparable CEE markets such as the Czech Republic (21%) and Hungary (25%)," Kaplan adds.

Bulgaria: Convergence, Consolidation and Competition Boost Operators is part of Pyramid Research's Europe Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here.  For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
[email protected]

SOURCE Pyramid Research

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