Context Optional Launches First Brand Solution for Facebook Places

SAN FRANCISCO, Sept. 8 /PRNewswire/ -- Context Optional, the social marketing company, today announced a customizable Facebook Places Check-In Leaderboard, the first product that enables brands to recognize users who check in to Facebook Places such as retail stores and restaurants. The feature enables marketers to recognize 'Top Fans' and reward them with promotions and special offers.

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The customizable Places Check-In Leaderboard allows guests who check in to various locations to claim ownership of said locations via specially-designated categories which are tied to frequency of check-ins. Brands who implement a Places Check-In Leaderboard will be able to create Leaderboard categories such as 'High Roller' and 'Shop-a-holic' and attach special deals and offers to Top Fans on the Leaderboard. To see how the Check-In Leaderboard works live, head to Context Optional's Facebook page: www.facebook.com/contextoptional

"Location-based marketing is a highly prized opportunity for brands," said Kevin Barenblat, CEO and co-founder, Context Optional. "We're excited to be the first company to provide brands a solution for capitalizing on Facebook Places."

Brands with locations who are interested in creating a personalized ranking system for their Facebook Places Page should contact [email protected].

About Context Optional

Context Optional is the leading provider of social marketing software and services to global brands and advertising agencies. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals. By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers the most effective social CRM and marketing solutions to Fortune 500 brands and agencies. Context Optional is headquartered in San Francisco with offices in New York. For more information, please visit http://www.contextoptional.com.

SOURCE Context Optional

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