Content Strategy and Influencer Marketing Combine to Move Market Share

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Jun 03, 2014, 10:00 ET

BOSTON, June 3, 2014 /PRNewswire/ -- Different people in our lives influence different types of decisions. The same holds true for businesses. Identifying and nurturing relationships with people who influence buyers' decision making will most inevitably lead to smarter marketing decisions. But how do companies reach and court these influencers?

To aid in this process, Skyword, the leading content marketing platform, announced today that it has integrated with Traackr, a platform built to discover a brand's influencers.

Leading Marketers Marry Content and Influencer Strategy (PRNewsFoto/Skyword)

Brand marketers understand the power of these influencers to move market share, but they may not have a framework for an effective influencer marketing strategy. Skyword founder and CEO Tom Gerace discusses the impact of the company's latest platform enhancement and how to construct a marketing strategy that incorporates influencers to fuel original content creation in a recent featured article.

To read the full story, "Con-fluence: Where Content Marketing and Influencer Marketing Meet," visit the Content Standard, powered by Skyword.

About Skyword
Skyword delivers all that organizations need to reach and engage their audiences with quality, original content. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers.

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SOURCE Skyword