Content Marketing Agency Brafton Inc Names Francis Ma VP Of Content

BOSTON, July 29, 2014 /PRNewswire/ -- Content marketing agency Brafton Inc. has appointed Francis Ma to Vice President of Content. Ma will take charge of editorial operations across the agency's writing, video, graphics and social media departments to ensure the best results for customers.

Francis' appointment follows more than five years of tenure as senior editorial director at Brafton. He joined the agency in 2008 with over 10 years of experience in newspaper journalism, a background that's had an immense impact on the company's quality standards.

"Francis' ability to understand clients and translate their business goals into engaging, relevant copy is second to none," CEO Richard Pattinson said. "As his responsibilities have evolved beyond the written word, he's proven instrumental in the development of our market-leading infographic product and video department."

In addition to expanding Brafton's product portfolio, Francis established the agency's professional development standards, to which all Brafton producers and content managers are held.

"He has overseen the growth of key creative roles, including the lead editor and senior writer positions that are crucial to smooth and successful operations within the company's editorial teams," Richard said.

As vice president of content, Francis says he'll focus on innovation to continue Brafton's success.

"Too many companies focus only on their existing products and pigeonhole customers into product buckets," he said. "I am working to ensure we're focused on creating media that best serves our customers' needs and drives results. We continually raise the bar on what constitutes quality content - for marketing and the web at large."

About Brafton
Brafton is North America's premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

Media Contact
Molly Buccini, Marketing Communications Coordinator
[email protected]
617.206.3040

Photo- http://photos.prnewswire.com/prnh/20140725/130390

SOURCE Brafton Inc.

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