Content Marketers: Add Value to Your Content With Subject Matter Experts

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NEW YORK, June 4, 2015 /PRNewswire/ -- In recent years, content marketing has taken off as a way for brands to drive interest in their products and services. Rather than relying on traditional news outlets for media coverage, brands are connecting directly with their audience by producing relevant, engaging content via websites, blogs, social media and more.

Though content marketing intends to drive sales and leads based on buyer behavior, the most successful content doesn't focus on a company's products or services. Instead, good content shares information that educates potential customers about topics that strongly support what companies sell. While internal thought leaders establish a brand's expertise, reaching out to subject-matter experts beyond the brand's internal experts can add additional value to a content marketing strategy.

That's where ProfNet comes in. ProfNet, a service of PR Newswire, can help brands find the experts they need to improve the quality of their content marketing – at no charge. Brands simply fill out the ProfNet Query Form, detailing what kind of sources they're looking for, how they would like to be contacted, and what their deadline is. The query is then distributed to ProfNet's network of tens of thousands of experts. It's that simple. Click here for the ProfNet Query Form.

External subject-matter experts support content marketing initiatives in three ways:

1. They tell the narratives that are important to customers. While readers may think executives have a bias when it comes to advocating their company's products and services, external subject-matter experts shift the conversation from a product to an experience and validate the issues that are important to customers.

2. They filter the noise. The more information that is available to customers, the more overwhelming it is to make a choice. Recognizing an industry thought leader who is quoted in marketing materials helps the buyer narrow down a source they know and trust.

3. They amplify messages through their network. According to Advertising Week, an overwhelming majority (92%) of content marketers use social media as a tactic. When an expert is quoted in a publication, they are likely to share it with their own followers, resulting in greater exposure for your messages.  

The ultimate goal of content marketing is to deliver value to customers. Greater collaboration between companies and industry peers can help to deliver the value that customers are in search of. ProfNet can help brands do that.

Do you create content for your brand's blog, website, newsletter, etc.? You can use ProfNet to search for subject-matter experts. It's easy and free. Just fill out the ProfNet Query form to get started, or contact: Shannon Ramlochan, audience content specialist, [email protected]; or Maria Perez, director of audience content, [email protected].

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry more than 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. 

Media contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected] 

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