Content-Based Advertising and Mobile Device Alert Systems Technology Available for Sale at Upcoming ICAP Patent Brokerage Fall 2011 Live IP Auction November 17th in San Francisco
SAN FRANCISCO, Oct. 21, 2011 /PRNewswire/ -- ICAP Patent Brokerage, the global leader in intellectual property brokerage and a division of ICAP plc, the world's premier interdealer broker, and ICAP Ocean Tomo Auctions, are offering for sale technology related to content-based advertising and mobile device alert systems at its upcoming Summit on Patent Monetization and Live IP Auction November 16th & 17th in San Francisco. The technology, represented in two Lots, is owned by the John Nicholas and Kristin Gross Trust.
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The featured technology, listed as Lots 53 and 55 in the online auction catalog, can be viewed at www.icappatentbrokerage.com/forsale. Lot 53 discloses a content-based method to select and display online advertisements to users based on information provided by both the user and the search engine. The method enhances or substitutes for the conventional keyword based advertising approach produced by a search query. This technique not only utilizes the keywords used in the search, but the content from the search's website results as well. From these sources, it identifies topics that are associated with advertisers' advertisements and displays them to the user along with the search results for the query. This advanced, content-based process allows for more accurate targeted advertising than conventional methods. The Lot includes one US patent and five US applications.
Lot 55 discloses a wireless communications transceiver, such as a cellphone, for remote monitoring of an area. The transceiver includes circuits for enabling a monitor mode and detecting sensory data signals (e.g., voice, movement) originating from a monitored area. Further, a control menu is presented on a display of the transceiver that enables the user to select a predetermined threshold (e.g., amplitude of voice signal, movement) required for an alert to be triggered. The Lot includes two US patents and three US applications.
Dean Becker, ICAP Patent Brokerage and ICAP Ocean Tomo Auctions CEO, commented, "Our Fall 2011 Auction will be our biggest yet, featuring more than 140 lots. Technology, like that disclosed by this lot, represents some of the best innovation in the industry. We are very excited to be able to offer this to the worldwide market."
Register for the Summit on Patent Monetization
ICAP Patent Brokerage's Summit on Patent Monetization, the annual gathering of the leading participants in the patent monetization ecosystem, will take place before the Live Auction at The Ritz Carlton, San Francisco on November 16th & 17th.
Join the leading voices in the patent community as we discuss monetization and enforcement, and debate the legal, legislative, and economic influences shaping the patent industry. The Conference includes a planned collaboration session focusing on standardization of patent sale agreements, as well as smaller group sessions built around some of the key challenges facing the partners in the ecosystem: enforcement and litigation, patent quality, patent protection, pooling and other blocking strategies, among others.
The Conference provides unparalleled networking opportunities and access for established industry players and newcomers alike. Get to know your partners, peers, and competition. Join ICAP Patent Brokerage for this engaging, enlightening, and innovative two-day session. Register today for only $395.
Please contact Dean Becker, CEO of ICAP Patent Brokerage, at for more information.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
About ICAP
ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage
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