LOS ANGELES, Feb. 27, 2015 /PRNewswire/ -- ConsumerTrack Inc., the leading provider of performance marketing and digital customer acquisition, announced today the opening of its new office in Allentown, Penn., to accommodate its rapid expansion.
Plans to develop operations in Allentown were initiated because of increased market demands and the company's explosive growth in mobile traffic, thanks to its largest websites, GOBankingRates.com and GoFreeCredit.com, as well as its new travel property, RewardandTravel.com.
ConsumerTrack's new office will be adding personnel with a track record of success in user experience (UX) design, mobile ads and native integrations. The Allentown office will aid the company's world-class tech development team in Los Angeles with its new proprietary customer acquisition platform, as well as support new product development, improved user and customer experience, and native mobile optimizations.
"The opening of ConsumerTrack's new Allentown office is an important step towards accelerating the traffic growth of our web properties, adding to the millions of consumers who visit our websites and improving performance for our Fortune 1000 clients," said Caitlin Barber, ConsumerTrack's chief operating officer. "The new office will be the first of many important changes for the company in 2015."
The new office, located at 532 Hamilton Street in downtown Allentown, is part of the Velocity incubator project, which offers low-cost, attractive spaces to growing startups in Allentown. Velocity's office spaces offer ultra-modern architecture flanked by expanses of glass, distressed wood and exposed brick.
As the digital marketing industry continues to grow, ConsumerTrack is committed to evolving based on the opportunities and needs of the markets, both in the U.S. and internationally.
ConsumerTrack
Founded in 2004, ConsumerTrack Inc., a privately held company, is a leader in digital marketing and customer acquisition for companies like American Express, Equifax, GE Capital Bank and hundreds of additional financial institutions. The company offers a wide range of products and services that deliver excellence in quality and service from a world-class team. Follow ConsumerTrack online at consumertrack.com and through social media.
Contact:
Celine Foord
ConsumerTrack, Inc.
2121 Rosecrans Ave., Suite 1300
El Segundo, CA 90245
310-297-9233x125
[email protected]
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SOURCE ConsumerTrack Inc.
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