Consumers Spreading Messages of Hope and Appreciation this Easter

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Mar 31, 2010, 10:30 ET

CLEVELAND, March 31 /PRNewswire-FirstCall/ -- With warmer weather outside it seems the whole world is beginning to come to life, leaving both nature and people feeling reenergized and hopeful. Easter, which is celebrated on Sunday, April 4th, reminds people not only of a time of rebirth, but also a renewal of commitments to the things and people that are most important to them. To bring these feelings to life in the greeting card aisle, American Greetings Corporation (NYSE: AM) is offering a fresh collection of Easter cards that help consumers share a little piece of happiness to help their relationships bloom.

This cheerful and optimistic line of greeting cards offers something special for anyone who wants to share the joyous message of the season, as well as what's fresh in their world. The Easter 2010 line of greeting cards from American greetings are filled with colorful icons of the holiday, such as bunnies, baskets, and eggs, but also artful photography and beautiful nature-inspired motifs.

"Easter is the most important date on the Christian calendar not only because it marks the resurrection of Jesus, but because it carries such important messages of hope and rebirth," said Jessica Lann, Easter product manager at American Greetings. "It brings people back to what matters the most in life—the love of friends and family and letting them know you were thinking of them by exchanging happy wishes."

The 2010 collection of Easter cards from American Greetings can be found at participating drug chains, grocery stores and super centers nationwide. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation