Consumers Slow to Embrace Cloud Services for Digital Media, Says Parks Associates

DALLAS, May 17, 2012 /PRNewswire/ -- International research firm Parks Associates reports 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy. Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Media, CSG Media, F-Secure, IBM, MediaNaviCo, Omnifone, Primadesk, and SugarSync.

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"Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages," said Brett Sappington, Director, Research, Parks Associates. "Many companies are experimenting with business models around the personal cloud to find the path to profitability. At CONNECTIONS™, we will examine the lessons learned today that will allow tomorrow's personal cloud services to quickly become profitable and sustainable."

Cloud Sessions at CONNECTIONS™ at TIA 2012:

"The Media Cloud: Technology, Business, and the Consumer," June 5, 4:00 p.m., is sponsored by F-Secure. Speakers:

Marc Beckwitt, VP, Strategic Partnerships, MediaNaviCo, a Technicolor Company

Dean Bolte, Managing Director, The Americas, Omnifone

Nick Chakalos, President, Catch Media

Steve Levine, Director of Solutions, Content Cloud Ecosystem, F-Secure

Steve Samuels, SVP of Sales, CSG Media, LLC

"Industry Convergence and the Smarter Home Cloud," June 6, 2:30 p.m., is hosted and sponsored by IBM. Speakers:

Jerry Bruce, Consulting IT Specialist, IBM

Scott Burnett, Director, Global Consumer Electronics Industry, IBM Electronics Industry, IBM

Ted Connell, Senior Managing Consultant, IBM Global Business Services

Brian House, Senior Managing Consultant, IBM Strategy & Transformation

Eric Riddleberger, Vice President and Partner, IBM Global Business Services

"Personal Cloud - Path to Revenues," June 6, 3:30 p.m., examines solutions that allow consumers to store and access their personal content remotely. Speakers:

Srinivasa Venkataraman (Venky), CEO, Primadesk

Laura Yecies, CEO, SugarSync

CONNECTIONS™ at TIA, June 5-7 at the Gaylord Texan, is the leading event for service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. The agenda features special research sessions on new growth markets and several sessions focused on digital content and entertainment services, including insights from executives at Best Buy, AT&T Digital Life, Starz Entertainment & Starz Media, TiVo, and Comcast.

More information about CONNECTIONS™ at TIA can be found at  www.connectionsconference.com.

About CONNECTIONS™

The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase, co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas, focuses leading strategies to monetize digital content, mobile applications and services, value-added services, connected CE, and home systems.

For information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972-490-1113
[email protected]

SOURCE Parks Associates

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