Consumers Say "Hold the Mayo!" Pick Nasoya Super Hummus Instead

Offers Twice the Protein, Half the Fat

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Jul 19, 2011, 01:57 ET

AYER, Mass., July 19, 2011 /PRNewswire/ -- After a half century of slathering mayonnaise onto sandwiches and using it in dressings and dips, Americans are finally breaking FREE! They are making the switch to delicious, nutritious hummus instead --- especially exciting new versions like Nasoya Super Hummus (www.nasoya.com).

"Consumers fell into the mayonnaise rut because they thought it adds moisture when all it really adds is saturated fat and cholesterol without any flavor," said Susan Rolnick, Nasoya V.P. Marketing. "Not only is hummus healthier for us, it tastes better too. No wonder we're seeing so many people making the switch."

Demand for hummus has jumped 20 percent over the past year, according to Rolnick, and the web is packed with blogs about transitioning from mayonnaise to hummus. Rolnick said, "Since Nasoya's Super Hummus has twice the protein and half the fat of the leading hummus brand, switching to Nasoya makes perfect sense." Here is how Nasoya Super Hummus compares to its national competitors:

Condiment (2 Tablespoons)	Protein Grams	Fat Grams
-- Nasoya Super Hummus	4	3
-- Top Hummus Brand	2	6
-- Hellmann's Mayonnaise	0	24

"American sandwich lovers have come a long way. Yesteryear's bologna and cheese sandwich with mayonnaise has given way to health-conscious choices that are rich in taste, like Turkey and Cheddar Cheese on Whole Grain Bread with Nasoya Super Hummus," said Rolnick.

The average "Mayo Sandwich" on white of the 1950's had 660 calories and 53 grams of fat, compared to "Today's Turkey" on wheat, which has only 370 calories and 13 grams of fat.

In addition to sandwiches, use Nasoya Super Hummus instead of mayonnaise in tuna or chicken salad, deviled eggs, tartar sauce, pasta salad and in sauces for grilled lamb or firm white fish like Cod, recommended Rolnick.

Find Nasoya Super Hummus in Classic Original and Spinach Garlic flavors in new green-edged containers in the produce or dairy sections of food markets nationwide. The suggested retail price is $3.99 per 10-ounce container.

NASOYA: NO CHOPSTICKS REQUIRED!

America's top selling tofu, Nasoya (www.nasoya.com) has provided premium quality soyfoods for more than 30 years. Its innovations include all-natural Super Hummus, organic and all-natural tofu, including TofuPlus, all-natural Silken Style Creations, fresh, all-natural pasta noodles and wraps, and the popular sandwich spread Nayonaise.

SOURCE Nasoya