Consumers Looking to Express Love and Appreciation in the Card Aisle this Easter

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Mar 27, 2012, 09:17 ET

CLEVELAND, March 27, 2012 /PRNewswire/ -- The Easter season is a celebratory time filled with optimism and hope, and those positive feelings extend to the card aisle this year as consumers are looking to express their love and appreciation to all of the important people in their lives. To meet this need, American Greetings Corporation (NYSE: AM) has developed an Easter collection that offers the perfect way to connect with family and friends and let them know just how special they are.

Consumers looking to share a special greeting this Easter can choose from a wide variety of expressive yet conversational sentiments. This casual style allows the sender to find the perfect card with the right words to share their feelings in a way that is heartfelt yet still authentic, making the kind gesture even more meaningful. Messages range from those expressing well wishes for the season ahead, a shared appreciation for the religious significance of the occasion, and even those that simply reflect the fun of the holiday with light and humorous copy, perfect for the youngest of recipients.

Enhancing the perfect words this Easter are subtle details and elegant touches that make each greeting truly memorable. Traditional icons of the holiday and season, including everything from adorable bunnies and chicks to beautiful flowers, offer an appropriately festive theme to each of the cards which also include playful designs, a bright color palette, and special finishings, such as glitter overlays.

Like the season itself, each card in the American Greetings card aisle this Easter offers a warm feeling that is sure to brighten any recipient's day.

Consumers can find the latest Easter greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation