Consumers Express Growing Interest in Digital & Mobile Payment Options as More Retailers Accept Mobile Payments Worldwide - Company Increases Branding Initiatives for Next Generation Smart Wallet

CORAL SPRINGS, Florida, January 27, 2015 /PRNewswire/ --

Near Field Communication (NFC) Technologies that have consumers attention are Digital & Mobile Payment devices and apps offering added security protection for mobile and online purchases.  Companies in focus today that are involved in segmented aspects of the Mobile Payment Sector are: NXT-ID, Inc. (NASDAQ:NXTD), Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), eBay Inc. (NASDAQ: EBAY) and Amazon (NASDAQ: AMZN)

NXT-ID, Inc. (NASDAQ:NXTD) and (NXTDW), a biometric authentication company focused on the growing mobile commerce market, announces the launch of a new corporate website (http://www.nxt-id.com/) as part of its 2015 marketing and branding initiatives for the Wocket(TM) smart wallet. The Company launched its new consumer website for Wocketwallet.com earlier this month.

Gino Pereira, CEO of NXT-ID said, "Our new corporate website naturally showcases our premiere consumer product Wocket(TM), the world's first smart wallet, and also highlights some of our other products in development. We are working as hard as possible towards the release of Wocket in the near future, but also wanted to highlight our capabilities in other biometric and authentication applications. In particular, voice recognition and facial recognition for mobile devices takes biometric authentication beyond the fingerprint and closer to how we identify people every day; namely through hearing them or seeing them. We will turn our attention to getting these products launched later in 2015."

Read the full NXTD Press Release at: http://www.financialnewsmedia.com/profiles/nxtd.html

Wocket is a smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.  All your credit, debit, loyalty, gift, ID, membership, insurance, tickets, medical information, passwords, coupons, and virtually any other card can be protected on Wocket.

See the Wocket FAQ at http://www.wocketwallet.com/.

In other Mobile Payment News and Happenings from around the sector:  Apple Inc.'s (NASDAQ: AAPL) payments service, now three months old, is making progress toward a goal that has eluded other mobile wallets: persuading people to use it.  Previous efforts by Google Inc. (NASDAQ: GOOG), eBay Inc. (NASDAQ: EBAY) and a host of startups to prod shoppers to pay for purchases with a mobile phone have languished, because consumers didn't see an advantage over swiping a credit or debit card. Early signs suggest that Apple Pay is different.

Finance-industry veterans attribute Apple Pay's momentum to the popularity of Apple's consumer gadgets, a massive marketing push from banks and credit-card issuers, and security concerns following high-profile data breaches at retailers like Target Corp. (TGT) and Home Depot Inc. (NYSE: HD) that exposed customers' debit- and credit-card information.  Read the full article at: http://www.marketwatch.com/story/inroads-made-by-apple-pay-propel-mobile-wallet-idea-2015-01-26

Amazon (NASDAQ: AMZN) has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.  Amazon is removing the Wallet app from the Amazon and Google Play app stores Wednesday, it said. People will still be able to use cards they added to the app but their balances will no longer be updated in the wallet, so they'll have to keep track some other way.  "We've learned a great deal from the Amazon Wallet beta program and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," an Amazon spokesman said via email. Read the full story at: http://www.computerworld.com/article/2873317/amazon-ditches-wallet-mobile-payment-service.html

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