Consumers Demand Individual Flair from Product Designers

With buyers trending toward custom designs with individual appeal, designers are embracing small details like custom clothing labels to stand out over the competition.

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Hi-Tech Printing & Labeling Inc.

Nov 28, 2014, 05:03 ET

LOS ANGELES, Nov. 28, 2014 /PRNewswire/ -- Each decade carries trends and defining styles; some of which can come to define an entire generation. It may be at its most visible with apparel and passing fashions, but it extends to every aspect of consumerism from the cars we drive to the gadgets in our homes. Out of all the styles and trends of the new millennium, there is one that continues to resonate deeply with buyers across the nation: people value individualism. Companies are embracing this demand with products that have unique touches and details that set them apart while giving them a custom, small production feeling. Clothing manufacturers are well aware of the trend which is why they invest in details like woven clothing labels to appeal to buyers' desire to have a unique product. It's companies like Hi-Tech Printing & Labeling Inc. that help give designers that special edge.

There are many possible factors that contribute to the popularity of custom designs. One of the most likely catalysts is the rise of the internet as a ubiquitous utility in daily life of the average consumer. The Internet gave smaller businesses a venue to market and deliver their products to wider audience, while providing consumers with more options to choose from. When it comes to clothing, rather than being limited to what was available in malls and department stores, consumers could extend their tastes to niche products that would have otherwise been unavailable. In many ways, fashion has become less about what is prevailing and more about what is unique, as any hipster knows all too well.

This same attitude is evident throughout many products. Even an item as mass produced and popular as the iPhone is commonly covered with cases that represent buyers' own personal sensibilities. The trend is clearly visible in advertising that emphasizes "individual design" and "craft production". For clothing manufacturers who want to place a spotlight on special qualities like organic fabrics, or establish a more stylized and personal vibe, custom printed fabric labels are rising in popularity as one tool at their disposal.

Because the specifications for custom tags and labels can be vary so extremely between designers, a business that specializes in creating them must have an operation suited for meeting the diversity of this need. For over two decades, Hi-Tech Printing & Labeling Inc. has been the go-to choice for apparel designers and manufactures in the Greater Los Angeles Area. Located in the heart of downtown Los Angeles, Hi-Tech Printing & Labeling Inc. has the large, modern production facilities necessary to meet any order, and their highly experienced design team works with clients to help produce unique designs from scratch. Able to fill any need that a client may request, from a high quality organic cotton design to a hand woven label , Hi-Tech Printing & Labeling Inc. has the talent and the resources to give designers the edge over their competition. To learn more about fabric options at Hi-Tech Printing & Labeling Inc. go to www.fabriclabels.com or call 213-746-7772.

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SOURCE Hi-Tech Printing & Labeling Inc.