Consumers Can Now Preview What's New in the Card Aisles at AmericanGreetings.com

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Feb 22, 2011, 09:17 ET

CLEVELAND, Feb. 22, 2011 /PRNewswire/ -- Visitors to AmericanGreetings.com expect to find the best-in-class e-cards to connect with friends and family, and now they can also find out what's new in the card aisle. American Greetings Corporation (NYSE: AM) has launched a new page on the popular site that features the latest product introductions, a special downloadable coupon, and a store locator so consumers can instantly find retailers in their area. Those who visit the page now can check out this year's selection for Easter, the latest collection from four-time GRAMMY winner Taylor Swift, and more.

The greeting card company has known that its consumers appreciate having both paper and online options to keep in touch with loved ones, and now it wants to make it easier than ever before to take advantage of these offerings. This latest initiative continues the company's efforts to consistently introduce new ways to leverage its creativity to bring the very best to shoppers.

"We have always been proud to offer our consumers the very best greetings whether online or at retail and with our category continuing to grow we want to be sure we are making it easy for shoppers to always find the perfect card," said Sally Schriner, president of American Greetings Interactive. "Now, whether someone wants to send an e-card or find out what's new in the nearest card aisle they can do it all in one convenient location."

Consumers can visit the new page at www.americangreetings.com/greeting-cards/in-stores/.You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation