Consumer Orbit Announces Product Launch

KANSAS CITY, Kan., Aug. 8, 2013 /PRNewswire-iReach/ -- Consumer Orbit, a leading aggregator of consumer behavior-based information, is announcing the release of their new data analytics product for the marketing and advertising industry.  The product - Total View® allows marketers and advertising agencies the ability to combine customer level data with the most comprehensive set of behavioral, attitudinal, brand loyalty, transactional and demographic data ever made available in a single delivery system.  Consumer Orbit has spent the last two years amassing one of the largest combined databases describing the U.S. consumer with over 43 trillion pieces of information.  Consumer Orbit's proprietary database, tools and now the Total View® product have implications for not only marketing strategy, media planning and activation, but also traditional business decisions that include new product development, merchandising, retail site selection, and market expansions.

(Photo: http://photos.prnewswire.com/prnh/20130808/MN61403)

"While this tool was developed for CMOs and agencies, we are finding in our tests that our behavior-based approach to understanding an advertiser's customers at the household leads to more effective recommendations at every level of business," said Jay Huckabay, President and CEO, Consumer Orbit. "So, what would traditionally be viewed as a marketing tool becomes something the entire C-suite calls upon to make decisions together. It's that type of efficiency that frees up brands to be more innovative and break away from competitors."

Consumer Orbit uniquely aggregates over 43 trillion pieces of consumer data, a large part of which is unavailable for purchase through traditional data subscriptions and licenses. The information is so specific that brands can see a myriad of scenarios about their existing and prospective customers along with directly matched ROI analytics.

As one example, Consumer Orbit provides exclusive partitioned information about target consumers, and then maps that data against a brand's brick and mortar locations facilitating a bottom-up marketing and media plan, from the store to the DMA, rather than the traditional top-down execution. In effect, the data helps streamline and unify the CMO's marketing and media plans, provides the COO with real-time store-by-store performance, shows the CFO how each marketing dollar spent relates to the company's net income and helps the CEO decide where opportunities for expansion and growth exist.

Bill Engel, Chairman of Consumer Orbit and former Symmetrical Resources, Simmons Market Research Bureau Chairman/CEO and Co-President of Experian Research Services, will debut the Total View® product at the Tableau Customer Conference in September 2013. 

About Consumer Orbit:

Consumer Orbit, LLC is a Kansas City based consumer science company specializing in understanding customers down to the individual household level. We eschew traditional demographic descriptors for the real lessons of customer behaviors by combining your customer knowledge with our vast database of consumer behavior. These data sets together make your business smarter ensuring that each decision maker in your marketing chain has access to the same thorough understanding of your customer. www.consumerorbit.com

Media Contact: Staci Kassen, Consumer Orbit, LLC, 816.448.3405, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Consumer Orbit, LLC