Consumer Demand for Organic and Natural Products Continues Growth Trend, VA-based Mattress Company, Savvy Rest, Expands North to Canada

CHARLOTTESVILLE, Va., April 10, 2012 /PRNewswire/ -- Viewing the bedroom as a key retreat from chronic exposure to chemical pollutants, and better sleep as essential to health, Virginia-based organic mattress company, Savvy Rest, has expanded production and sales significantly in recent years. Seizing on the positive consumer demand trend for products made of natural and organic materials, the company's products are now to be carried by Soma Organic Mattresses of Toronto, Ontario.

Savvy Rest, a Virginia-based natural mattress and bedding manufacturer, has continued its remarkable growth streak by exporting its brand to Canada. Soma Organic Mattresses, in Toronto, began selling the Savvy Rest line in April.

Savvy Rest has been featured in the Inc. 500/5000 roster of America's fastest-growing companies for two consecutive years. In 2011, the
company expanded its network of over 60 independently-owned retail dealers, opened a second Savvy Rest Natural Bedroom store outside Washington, DC, and hired additional staff.

Savvy Rest began manufacturing natural bedroom products in 2003 in response to growing consumer and scientific concerns about the health risks of chemicals in conventional mattresses. Savvy Rest mattresses are made with natural latex, organic wool and organic cotton. The layered design allows completely personalized customization of the mattress.

Until last week, all retailers carrying Savvy Rest products were U.S. based. Previously, Canadian consumers had limited options when selecting a natural mattress. That changed when Soma Organic Mattresses of Toronto, Ontario, began carrying the Savvy Rest line.

Soma Organic Mattresses was founded in 2005 to offer customers not only top-quality sleep-related products, but also a complete experience of comfort and well-being. In addition to a wide selection of mattresses and other sleep products, the company features an on-site traditional medicine clinic providing acupuncture, nutrition counseling and massage therapy. Savvy Rest is the first U.S.-manufactured natural mattress Soma has chosen to carry.

In 2011, over 90 percent of Savvy Rest's sales were through the company's growing network of dealers--the broadest among natural mattress manufacturers. Savvy Rest plans to continue its growth by adding independent retailers that serve a broader geographic range and more varied customer base.

As demand for Savvy Rest products surges, the company is keeping pace. In 2005, Savvy Rest had one idea and two staff. In 2012, it is taking its first steps to becoming a global brand.

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SOURCE Savvy Rest