LONDON, Nov. 14, 2018 /PRNewswire/ -- As Nigeria begins to recover from the recession and the devaluation of the naira in 2016, a strong rebound in retail volume sales of consumer appliances was observed in 2017. The devaluation of the naira means that products remain expensive, as the average salary has remained the same despite the increase in the price of consumer appliances. As a result, larger, more well-known brands such as LG and Panasonic have largely priced themselves out of the market, while smaller cheaper brands such as...
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Euromonitor International's Consumer Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage:
Major Appliances, Small Appliances.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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