Consensus' Buyer Enablement Technology Recognized as Top B2B Marketing Tool for 2017

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Dec 12, 2017, 16:35 ET

SANDY, Utah, Dec. 12, 2017 /PRNewswire/ -- Consensus, an enterprise SaaS (software-as-a-service) startup that drives B2B sales through Buyer Enablement, has been recognized as one of the Top Marketing Tools of 2017 by Smart Selling Tools.

"We're honored to be listed as one of the leading marketing tools for 2017," said founder Garin Hess. "Marketing is working more and more closely with Sales to improve the buyer journey throughout the entire experience. Our emphasis on automatically personalizing the customer journey for each stakeholder is being adopted by leading companies all over the world."

Consensus has recently brought on customers such as Oracle, SAP, Micro Focus, Vmware, IBM.

"The Consensus platform has been excellent for us," said Sheryl Wharff, Americas Channel Marketing Leader for Micro Focus. "Once an individual receives an interactive video…if they like it and have other colleagues that should be enabled…they pass that video on to them."

Consensus' patented Buyer Enablement technology helps marketing and sales teams discover and engage each stakeholder through an interactive automated demo earlier than ever before. As they engage, Consensus delivers key buying group data back to the sales team so they can more effectively drive agreement.

"One of the unique technologies that Consensus brings is the BuyerBoard™, a dashboard designed for the internal champion to track interest and engagement by other stakeholders within their own organization," said Hess.

Enabling internal champions is core to Consensus' strategy. By enabling the champion to sell internally more effectively, customers have decreased sales cycles as much as 68%.

To learn more about Consensus, visit www.goconsensus.com.

About Consensus
CONSENSUS is a SaaS application that accelerates B2B sales by driving agreement across stakeholders in the buying group. Our interactive demo automation solution personalizes video and documents so each stakeholder automatically learns about your solution in the most relevant way. Our Demolytics™ dashboard helps you discover and engage the entire buying group by gathering analytics and tracking what's important to them, what they watched, and who they shared it with. This drives agreement and gets to a purchase decision much faster than traditional sales methods. Clients have cut their sales cycles by 68% and jumped close rates by 44%.

SOURCE Consensus