Cono Italiano Forms Strategic Alliance with ThermaFreeze Products Corporation

RED BANK, N.J., Oct. 19, 2011 /PRNewswire/ -- Cono Italiano, Inc. (OTCBB:CNOZ) ("Cono Italiano" or the "Company"), manufacturer of frozen foods and the exclusive license holder for the North American distribution and manufacturing rights for "pizza cono," a one-of-a-kind, drip-free, cone shaped pizza made from proprietary dough, recently announced a strategic alliance with ThermaFreeze Products Corporation ("ThermaFreeze"), in order to utilize their reusable ice alternative to ship the Company's frozen products.

This newly formed alliance with ThermaFreeze will allow the Company to reduce the cost of shipping for all pizza cono shipments.  Mitchell Brown, the Company's President and Chief Executive Officer, stated, "The implementation of ThermaFreeze's reusable ice alternative is another step in helping Cono Italiano achieve our goal in becoming an industry leader."  He continued, "We aspire to use the best available products on the market and believe we have found that in the ThermaFreeze pads."

Mr. Brown was also recently appointed as ThermaFreeze's President.  Mr. Brown joining the corporate team at ThermaFreeze will ensure that in the future, Cono Italiano and ThermaFreeze will be working closely together to develop new and enhanced products to ship perishables.   These are exciting times for Cono Italiano with the anticipation to begin manufacturing and launch of their new production facility the Company believes the best of times are on the horizon.

About ThermaFreeze Products Corporation

The ThermaFreeze product is dry pad and made of three thin distinct pieces of material. The pad can be stored efficiently, freeing up cabinet or freezer space. The unique properties of ThermaFreeze pads provide greater thermal protection in the shipment of perishables, greatly reducing product spoilage. When the product is used in a cooler, it provides more hours of cooling power than ice, gel packs, or ice bricks. It also may be refrozen and reused many times.

For commercial applications, ThermaFreeze pads are configured to keep payloads within a designated critical temperature range over a specified transit time provided by the shipper.  For consumer applications, ThermaFreeze pads can go into lunch bags and coolers. They are flexible and can easily be wrapped around bottles and cans. ThermaFreeze provides unparalleled cooling power, unlike any product on the market.

ThermaFreeze pads are manufactured dry, in rolls measuring 6 cells x 1500 cells (individual cells measure 2.5" x 2.5"), laminated together in a waffle pattern. The pads are constructed with a plastic film on one side and a non-woven fabric on the reverse. A 6-cell x 4-cell pad, measures 15" x 10", and weighs approximately one ounce when dry. Each cell contains a biodegradable, non-toxic, crystallized polymer compound that absorbs water on contact and holds the water in a gel-like state. When fully hydrated, the pad weighs approximately 24 ounces. Hydration takes only seconds per pad and is done by soaking or spraying the cloth side of the pad with water.

Once hydrated, the pad is ready to be placed in a freezer and will be fully frozen in approximately 2 hours. When used as a hot compress application, it can be placed in a standard microwave for approximately 30 seconds and is ready for use.

About Cono Italiano, Inc.

Cono Italiano, Inc. owns the North American distribution and manufacturing rights for Pizza Cono.  This on-the-go food product is designed to be a drip free, spill free cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients.  The Company intends that the Pizza Cone will be distributed through the fast food market. The Pizza Cone will be distributed to quick-service restaurants, takeaways, and leisure locations.  These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For further information please visit www.conoitaliano.com.

Contact:

Cono Italiano, Inc.
Mitchell Brown, Chief Executive Officer
1-877-330-2666

SOURCE Cono Italiano, Inc.

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