Connect 2012 Announces Lineup of Speakers for Annual Professional Development Conference

COLUMBIA, S.C., Oct. 15, 2012 /PRNewswire/ -- Connect 2012: Choose Your Path, Measure Your Success has announced its lineup of speakers and schedule of events for the annual professional development conference being held Friday, Nov. 16, at the S.C. Hospital Association in Columbia. The event is co-sponsored by the South Carolina Public Relations Society of America (SCPRSA) and the International Association of Business Communicators of South Carolina (IABC/SC), and is intended to bring communications professionals together to network and discuss industry issues.

"Global Perspective on International Communication" will be the subject of the opening keynote made by Dr. Alan Freitag, the Department of Communication Studies chair at the University of North Carolina at Charlotte. Brooks Harper, president of Brooks Harper Enterprise, will lead the general keynote entitled "Get Passionate About Your Paycheck."

Additional seminars featured at Connect 2012 include:

• "The Management of Change"
• "How Things Have Changed: Getting to the Bottom Line with Your Communications"
• "Beyond 'Likes': Social Media Metrics for the C-Suite"
• "Developing an Ethical Climate for Public Relations Professionals"
• "Coulda, Shoulda, Woulda: Breaking Down the PR Hits and Misses of the 2012 Election"
• "When the Apocalypse Happens: Lessons in Effective Crisis Communications"
• "By The Numbers: Analytics and SEO in Social Media"
• "Capitalizing on Changes in Local News Coverage"
• "Sages and Seekers: Speed Mentoring Workshop"

To view a full schedule of events and speakers for the day, visit www.scprsa.org or http://www.sciabc.com/. 

Individuals must register by Nov. 2 and registration rates for the conference are as follows:

• SCPRSA or IABC/SC member: $125
• Non-member: $150
• Students: $50

For more information, visit the event registration page.

About SCPRSA

About IABC/SC
IABC/SC links organizational business communicators to a global network of communication professionals who develop, establish and adhere to the highest professional standards of quality and innovation in organizational/business communication. The association strives to foster understanding and respect toward integrating communication activities in organizations/businesses. Visit http://sc.iabc.com/to learn more!

Media Contact:
Amanda Lenar
[email protected]
(864) 672-2810

SOURCE South Carolina Public Relations Society of America (SCPRSA)