CONCENTRICLIFE PARTNERS WITH HARVEY MUDD COLLEGE TO BREAK BARRIERS TO ACCESS FOR CHILDREN'S PHYSICAL THERAPY

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Dec 05, 2023, 09:00 ET

Solving a real-world problem to live into the agency's ethos of putting health at the center

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- ConcentricLife, the promotional health and wellness platform now part of Accenture Song and nine-time Agency of the Year, has announced its project sponsorship for the Harvey Mudd College Clinic Program. The Clinic Program has a 60-year history of pioneering collaboration between education and industry to build leadership and impact society.

Together, ConcentricLife and Harvey Mudd College students will address the challenge of disrupted and limited access to desperately needed physical therapy due to a shortage of physical therapists in the healthcare workforce, a situation worsened by the global COVID-19 pandemic.

In 2021 alone, approximately 22,000 physical therapists left the healthcare workforce; in total, 49,100 positions need to be filled to adequately address the growing demand for physical therapists in the coming years. Research shows that adolescents shy away from physiotherapy for a multitude of reasons, including being dependent on rides to attend appointments and finding the exercises boring, painful or generally unenjoyable. In the face of these challenges, the yearlong Clinic project will tackle the associated issues of lack of access and adherence to make physical therapy more accessible, enjoyable and interesting to younger patients.

"We are thrilled to be working with ConcentricLife on this project, which has the potential to improve outcomes for children needing physical therapy," said Colleen Coxe, Assistant Vice President for Sponsored Research and Projects at Harvey Mudd College. "Harvey Mudd College's Clinic program allows students to understand how to apply their skills in a client-based situation that relies on teamwork, communication and professionalism, and engaged sponsors like ConcentricLife are key to successful results."

The partnership is an extension of the agency's Health Fix initiative, a commitment to improving the health experiences of those who aren't getting the support they need and deserve. Past projects have included fundraising to develop an effective screening tool for ovarian cancer, enabling young children to afford prosthetics to restore their mobility, and bringing urgent ambulance care to rural communities in Zimbabwe.

"The Health Fix is one of the initiatives that most embodies the real purpose of ConcentricLife,' says ConcentricLife co-founder and CEO, Ken Begasse. "We have assembled a team of people who are passionate about solving real-world health problems, and this year are proud to partner with the students at Harvey Mudd College to make a difference for an under-served population."

"I am endlessly inspired by our team at ConcentricLife, whose unwavering passion fuels our mission to elevate the health experience for all," remarked Ana Sastre, Director of Diversity, Equity, and Inclusion. "The Health Fix empowers every employee with a platform to propose transformative initiatives, fostering a collective commitment to support and improve health experiences. I am genuinely thrilled to witness the profound impact of this collaboration on a very important community. Together, we inspire change and create a healthier, brighter future for all."

About ConcentricLife: ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. A part of Accenture Song, ConcentricLife helps brands build the optimal brand experience at any stage of the health journey. For more information, visit www.concentric.life.

About Harvey Mudd College: Located in Claremont, California, Harvey Mudd College is one of the premier engineering, science, and mathematics colleges in the United States. The Clinic Program, a pioneering program of collaboration between industry and Harvey Mudd College, has been a hallmark of the institution for 60 years, and engages juniors and seniors in solving real-world, technical problems for clients in industry, government and NGOs. Teams of five students complete computer science, engineering, mathematics, physics or multidisciplinary projects as a capstone experience to their academic achievements. Clinic is key to helping students see the impact of their work on society, as it moves their skills into applied situations with deliverables of value to sponsors. https://www.hmc.edu/clinic/ [email protected] or 909-607-7015

SOURCE ConcentricLife