Comscore Reports TV Viewing Engagement for Week Ending March 7, 2021

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Mar 18, 2021, 06:45 ET

RESTON, Va., March 18, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.

"Royalty-related programming reigned supreme this week," said Paul Dergarabedian, Senior Media Analyst, Comscore. "CBS's Primetime Special 'Oprah with Meghan and Harry' topped the broadcast chart, captivating the curious eyes and minds of viewers. On cable, Hallmark's made-for-TV movies 'Fit for a Prince' and 'Crown for Christmas' grabbed the #1 and #17 spots, respectively, signaling viewers' interest extends beyond real royals."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 7, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	167	1	Oprah With Meghan and Harry: A CBS Primetime Special	CBS	3/7/2021
2	152	155	Enamorándonos	UNIMAS	3/2/2021
3	146	91	Dulce ambición	UNIV	3/1/2021
4	145	79	Vencer el desamor	UNIV	3/2/2021
5	144	11	Blue Bloods	CBS	3/5/2021
6	142	108	La hija del embajador	UNIV	3/5/2021
7	140	3	The Voice	NBC	3/1/2021
8	139	7	FBI	CBS	3/2/2021
9	138	4	NCIS	CBS	3/2/2021
10	136	139	Buscando a Frida	TELMUN	3/5/2021
11	135	33	9-1-1: Lone Star	FOX	3/1/2021
12	135	12	FBI: Most Wanted	CBS	3/2/2021
13	134	18	Magnum P.I.	CBS	3/5/2021
14	132	25	9-1-1	FOX	3/1/2021
15	130	123	Exatlón Estados Unidos	TELMUN	3/7/2021
16	129	101	¿Te acuerdas de mí?	UNIV	3/2/2021
17	129	134	La suerte de Loli	TELMUN	3/2/2021
18	128	162	Undisputed III: Redemption	UNIMAS	3/7/2021
19	125	60	The Resident	FOX	3/2/2021
20	125	13	American Idol	ABC	3/7/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 7, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	153	32	Fit for a Prince	HALL	3/6/2021
2	148	1	2021 NBA All-Star Game¹	TNT	3/7/2021
3	147	100	The Walking Dead	AMC	3/7/2021
4	142	41	The Curse of Oak Island	HST	3/2/2021
5	140	48	When Calls the Heart	HALL	3/7/2021
6	140	120	Tyler Perry's Sistas	BET	3/3/2021
7	139	196	Married at First Sight	LIFE	3/3/2021
8	138	85	90 Day Fiance	TLC	3/7/2021
9	138	864	La Rosa de Guadalupe	GALA	3/6/2021
10	137	71	WWE Monday Night Raw	USA	3/1/2021
11	136	138	Tyler Perry's The Oval	BET	3/2/2021
12	134	327	Dangerous Medicine	LMN	3/5/2021
13	129	106	Gold Rush	DSC	3/5/2021
14	129	148	The Real Housewives of New Jersey	BRAVO	3/3/2021
15	127	406	Death Saved My Life	LMN	3/4/2021
16	127	156	The Real Housewives of Atlanta	BRAVO	3/7/2021
17	127	111	Crown for Christmas	HALL	3/5/2021
18	127	223	Married to Medicine	BRAVO	3/7/2021
19	126	410	Basketball Wives	VH1	3/2/2021
20	125	386	VH1 Family Reunion: Love & Hip Hop Edition	VH1	3/1/2021

1. From State Farm Arena in Atlanta.

[History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark is owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; TNT: Turner Network Television is owned by WarnerMedia; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

SOURCE Comscore