Comscore Reports TV Viewing Engagement for Week Ending March 14, 2021

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Mar 25, 2021, 08:00 ET

RESTON, Va., March 25, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.

"Viewers have truly embraced reality programming, which snagged 7 of the top 20 spots on the Cable chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Notably 'Grey's Anatomy' returned to ABC and the Broadcast chart, joining compelling Spanish-language programming and procedural and crime dramas that are always popular with audiences."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 14, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	157	Enamorándonos	UNIMAS	3/9/2021
2	145	90	Vencer el desamor	UNIV	3/9/2021
3	142	115	La hija del embajador	UNIV	3/12/2021
4	141	8	Chicago Fire	NBC	3/10/2021
5	141	3	The Voice	NBC	3/8/2021
6	140	9	FBI	CBS	3/9/2021
7	138	4	NCIS	CBS	3/9/2021
8	138	38	9-1-1: Lone Star	FOX	3/8/2021
9	137	14	Chicago P.D.	NBC	3/10/2021
10	136	125	FUT-EST-CHIVAS-TEL-UNVSO¹	TELMUN	3/14/2021
11	136	81	Mira quién baila All Stars	UNIV	3/14/2021
12	136	15	FBI: Most Wanted	CBS	3/9/2021
13	135	142	Buscando a Frida	TELMUN	3/12/2021
14	134	101	¿Te acuerdas de mí?	UNIV	3/11/2021
15	133	29	9-1-1	FOX	3/8/2021
16	131	126	Exatlón Estados Unidos	TELMUN	3/14/2021
17	130	7	Chicago Med	NBC	3/10/2021
18	129	136	La suerte de Loli	TELMUN	3/9/2021
19	128	22	Grey's Anatomy	ABC	3/11/2021
20	128	25	The Bachelor	ABC	3/8/2021

1. GUADALAJARA VS AMERICA

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 14, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	156	109	Aurora Teagarden Mysteries: How to Con a Con	HALLMM	3/14/2021
2	148	114	The Walking Dead	AMC	3/14/2021
3	146	49	90 Day Fiance	TLC	3/14/2021
4	144	46	The Curse of Oak Island	HST	3/9/2021
5	143	132	Tyler Perry's Sistas	BET	3/10/2021
6	142	41	When Calls the Heart	HALL	3/14/2021
7	136	900	La Rosa de Guadalupe	GALA	3/13/2021
8	136	222	Married at First Sight	LIFE	3/10/2021
9	134	87	WWE Monday Night Raw	USA	3/8/2021
10	133	147	Tyler Perry's The Oval	BET	3/9/2021
11	130	219	A House on Fire	LIFE	3/13/2021
12	129	156	The Real Housewives of New Jersey	BRAVO	3/10/2021
13	126	176	Married to Medicine	BRAVO	3/14/2021
14	126	151	The Real Housewives of Atlanta	BRAVO	3/14/2021
15	126	402	VH1 Family Reunion: Love & Hip Hop Edition	VH1	3/8/2021
16	125	415	The Single Mom Conspiracy	LMN	3/12/2021
17	125	361	Basketball Wives	VH1	3/9/2021
18	124	208	The First 48	A&E	3/11/2021
19	123	301	Resident Alien	SYFY	3/10/2021
20	123	1039	ATL Homicide	TVONE	3/8/2021

[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and WH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; TLC is owned by Discovery Communications, Inc.; Bravo, Syfy and USA are owned by NBCUniversal; TV One is owned by Urban One and Comcast; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

SOURCE Comscore