Comscore Reports TV Viewing Engagement for Week Ending January 24, 2021

Procedural and crime dramas dominated broadcast telecast rankings

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Feb 04, 2021, 08:00 ET

RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.

"Procedural and crime dramas captured the most attentive viewers this week, securing nine of the top 20 broadcast spots," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Reality television fared well in the rankings also, especially among the cable telecasts, signaling viewers sought a much-needed reprieve from the challenging times."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 24, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	162	118	Todo por mi hija	TELMUN	1/22/2021
2	146	88	Vencer el desamor	UNIV	1/19/2021
3	146	5	NCIS	CBS	1/19/2021
4	145	7	Blue Bloods	CBS	1/22/2021
5	144	99	Imperio de mentiras	UNIV	1/19/2021
6	144	167	Enamorándonos	UNIMAS	1/22/2021
7	141	110	Dulce ambición	UNIV	1/22/2021
8	135	12	Magnum P.I.	CBS	1/22/2021
9	133	13	9-1-1: Lone Star	FOX	1/18/2021
10	132	3	FBI	CBS	1/24/2021
11	132	11	9-1-1	FOX	1/18/2021
12	129	10	FBI: Most Wanted	CBS	1/19/2021
13	128	120	Enamorándonos: La primera boda del año	UNIV	1/24/2021
14	128	22	Bull	CBS	1/18/2021
15	125	140	Falsa identidad	TELMUN	1/22/2021
16	125	19	The Bachelor	ABC	1/18/2021
17	124	33	Law & Order: Special Victims Unit	NBC	1/21/2021
18	122	16	The Chase	ABC	1/21/2021
19	122	131	Aquí y ahora	UNIV	1/24/2021
20	121	6	Celebrity Wheel of Fortune	ABC	1/21/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending January 24, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	149	54	90 Day Fiancé	TLC	1/24/2021
2	147	49	A Winter Getaway	HALL	1/23/2021
3	143	53	The Curse of Oak Island	HST	1/19/2021
4	136	865	La Rosa de Guadalupe	GALA	1/23/2021
5	135	137	The Real Housewives of Atlanta	BRAVO	1/24/2021
6	132	172	Southern Charm	BRAVO	1/21/2021
7	131	92	Salt-N-Pepa	LIFE	1/23/2021
8	130	37	NBA Basketball¹	TNT	1/18/2021
9	128	194	The First 48	A&E	1/21/2021
10	128	119	Below Deck	BRAVO	1/18/2021
11	127	425	The Wrong Prince Charming	LMN	1/22/2021
12	127	98	Gold Rush	DSC	1/22/2021
13	127	1	Celebrating America	CNN	1/20/2021
14	127	102	Never Kiss a Man in a Christmas Sweater	HALL	1/22/2021
15	127	93	WWE Monday Night Raw	USA	1/18/2021
16	125	237	Married at First Sight	LIFE	1/20/2021
17	125	223	Street Outlaws	DSC	1/18/2021
18	123	317	Signed, Sealed, Delivered: From Paris With Love	HALLMM	1/23/2021
19	122	204	The Real Housewives of Orange County	BRAVO	1/20/2021
20	121	474	Rizzoli & Isles	LIFE	1/18/2021

1. Golden State Warriors at Los Angeles Lakers from STAPLES Center

[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; CNN and TNT: Turner Network Television are owned by WarnerMedia; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

SOURCE Comscore