Comscore Reports TV Viewing Engagement for Week Ending April 4, 2021

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Apr 16, 2021, 10:00 ET

RESTON, Va., April 16, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.

"As expected, the men's NCAA basketball championship took the trophy for this week's broadcast rating and stickiness, but Spanish-language programming notably continued to garner significantly strong audience loyalty despite being lower on the ratings side, demonstrating the value for advertisers seeking to reach engaged audiences," said Paul Dergarabedian, Senior Media Analyst, Comscore.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 4, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	153	1	2021 NCAA Men's Basketball Tournament Championship¹	CBS	4/3/2021
2	150	147	Enamorándonos	UNIMAS	3/31/2021
3	150	71	Vencer el desamor	UNIV	3/29/2021
4	142	85	La hija del embajador	UNIV	3/29/2021
5	141	9	Chicago Fire	NBC	3/31/2021
6	140	19	Blue Bloods	CBS	4/2/2021
7	138	13	Chicago P.D.	NBC	3/31/2021
8	137	88	¿Te acuerdas de mí?	UNIV	3/31/2021
9	137	122	Buscando a Frida	TELMUN	3/29/2021
10	134	77	Mira quién baila All Stars	UNIV	4/4/2021
11	134	10	Law & Order: Organized Crime	NBC	4/1/2021
12	133	89	La Rosa de Guadalupe	UNIV	3/31/2021
13	133	149	Exatlón Estados Unidos	TELMUN	4/4/2021
14	131	24	Magnum P.I.	CBS	4/2/2021
15	131	7	The Voice	NBC	3/29/2021
16	131	8	Law & Order: Special Victims Unit	NBC	4/1/2021
17	130	18	NCIS: New Orleans	CBS	4/4/2021
18	129	5	Chicago Med	NBC	3/31/2021
19	128	30	Grey's Anatomy	ABC	4/1/2021
20	127	131	La suerte de Loli	TELMUN	3/29/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]


TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 4, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	149	91	Mahalia	LIFE	4/3/2021
2	146	111	The Walking Dead	AMC	4/4/2021
3	145	39	One Perfect Wedding	HALL	4/3/2021
4	143	25	The Curse of Oak Island	HST	3/30/2021
5	143	44	90 Day Fiance	TLC	4/4/2021
6	142	32	When Calls the Heart	HALL	4/4/2021
7	141	1	2021 NCAA Men's Basketball Tournament¹	TBS	3/30/2021
8	140	110	Tyler Perry's Sistas	BET	3/31/2021
9	138	910	La Rosa de Guadalupe	GALA	4/3/2021
10	132	122	Tyler Perry's The Oval	BET	3/30/2021
11	130	214	Married at First Sight	LIFE	3/31/2021
12	129	129	The Real Housewives of New Jersey	BRAVO	3/31/2021
13	129	75	WWE Monday Night Raw	USA	3/29/2021
14	128	257	Resident Alien	SYFY	3/31/2021
15	128	161	The Real Housewives of Atlanta	BRAVO	4/4/2021
16	127	824	Fatal Attraction	TVONE	3/29/2021
17	127	189	Married to Medicine	BRAVO	4/4/2021
18	122	571	Friendship Never Dies	LMN	4/2/2021
19	122	14	2021 NCAA Women's Basketball Tournament²	ESPN	4/2/2021
20	121	228	The First 48	A&E	4/1/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

SOURCE Comscore