RESTON, Va., Aug. 19, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2011 based on data from the comScore Media Metrix service. Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites.
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"Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events," said Jeff Hackett, executive vice president of comScore Media Metrix. "Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic."
Ticket Sites Rise to the Top in July
Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent). Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).
Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings
The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).
Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).
Americans Browse Summer and Back-to-School Fashion Trends
Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).
Top 50 Properties
Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) |
|||||
Total Unique Visitors (000) |
|||||
Jun-11 |
Jul-11 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
214,474 |
215,054 |
0 |
N/A |
|
NFL Internet Group |
6,144 |
11,203 |
82 |
140 |
|
Staples.com Sites |
5,636 |
7,333 |
30 |
211 |
|
Infospace Network |
8,288 |
10,682 |
29 |
148 |
|
Procter & Gamble |
5,301 |
6,618 |
25 |
231 |
|
Toysrus Sites |
5,854 |
7,230 |
23 |
214 |
|
AccuWeather Sites |
7,050 |
8,693 |
23 |
181 |
|
Hollywood.com Sites |
6,952 |
8,516 |
23 |
187 |
|
Barnes & Noble |
6,795 |
8,188 |
21 |
191 |
|
Sun Microsystems, Inc. |
6,196 |
7,434 |
20 |
209 |
|
Dell |
8,293 |
9,946 |
20 |
155 |
|
*Ranking based on the top 250 properties in July 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) |
||||
Total Unique Visitors (000) |
||||
Jun-11 |
Jul-11 |
% Change |
||
Total Internet : Total Audience |
214,474 |
215,054 |
0 |
|
Retail – Tickets |
21,178 |
25,965 |
23 |
|
Community – Beauty/Fashion/Style |
53,536 |
62,589 |
17 |
|
Retail – Toys |
15,737 |
18,098 |
15 |
|
Retail – Consumer Goods |
22,656 |
25,575 |
13 |
|
Community – Personals |
24,406 |
27,224 |
12 |
|
Auctions |
70,566 |
76,954 |
9 |
|
Retail – Apparel |
60,955 |
65,984 |
8 |
|
Gambling |
30,587 |
32,845 |
7 |
|
Business/Finance – Taxes |
4,665 |
4,998 |
7 |
|
Business/Finance – Personal Finance |
58,615 |
62,767 |
7 |
|
Table 3
comScore Top 50 Properties (U.S.) |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
215,054 |
||||||
1 |
Google Sites |
182,260 |
26 |
AT&T Interactive Network |
38,399 |
||
2 |
Yahoo! Sites |
177,649 |
27 |
NetShelter Technology Media |
38,004 |
||
3 |
Microsoft Sites |
174,332 |
28 |
Technorati Media |
36,676 |
||
4 |
Facebook.com |
162,078 |
29 |
ESPN |
35,646 |
||
5 |
AOL, Inc. |
105,394 |
30 |
Answers.com Sites |
35,373 |
||
6 |
Amazon Sites |
97,105 |
31 |
Adobe Sites |
34,712 |
||
7 |
Turner Digital |
91,188 |
32 |
Tribune Interactive |
34,018 |
||
8 |
Ask Network |
84,878 |
33 |
Yelp.com |
33,345 |
||
9 |
Glam Media |
81,598 |
34 |
Twitter.com |
32,758 |
||
10 |
Viacom Digital |
79,305 |
35 |
Superpages.com Network |
32,701 |
||
11 |
Wikimedia Foundation Sites |
75,788 |
36 |
LinkedIn.com |
32,530 |
||
12 |
Apple Inc. |
75,030 |
37 |
Disney Online |
32,501 |
||
13 |
eBay |
72,651 |
38 |
Expedia Inc |
30,202 |
||
14 |
CBS Interactive |
72,015 |
39 |
Netflix.com |
29,638 |
||
15 |
VEVO |
67,747 |
40 |
iVillage.com: The Womens Network |
29,197 |
||
16 |
New York Times Digital |
64,932 |
41 |
Everyday Health |
28,847 |
||
17 |
Weather Channel, The |
59,757 |
42 |
Break Media |
27,508 |
||
18 |
Demand Media |
56,984 |
43 |
WebMD Health |
26,953 |
||
19 |
craigslist, inc. |
54,754 |
44 |
WeatherBug Property |
26,574 |
||
20 |
Comcast Corporation |
51,509 |
45 |
Target Corporation |
26,515 |
||
21 |
Fox Interactive Media |
46,649 |
46 |
Fox News Digital |
26,107 |
||
22 |
WordPress |
44,439 |
47 |
Verizon Communications Corporation |
26,044 |
||
23 |
Federated Media Publishing |
41,495 |
48 |
Bank of America |
25,254 |
||
24 |
Gannett Sites |
40,907 |
49 |
NBC Universal |
24,963 |
||
25 |
Wal-Mart |
38,717 |
50 |
IGN Entertainment |
24,499 |
||
Table 4
comScore Ad Focus Ranking (U.S.) |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
215,054 |
100.0 |
|||||||
1 |
Google Ad Network** |
200,625 |
93.3 |
26 |
ContextWeb** |
121,538 |
56.5 |
||
2 |
Yahoo! Network Plus** |
188,165 |
87.5 |
27 |
CPX Interactive** |
117,091 |
54.4 |
||
3 |
AOL Advertising** |
187,565 |
87.2 |
28 |
Undertone** |
113,200 |
52.6 |
||
4 |
Yahoo! Sites |
177,649 |
82.6 |
29 |
AOL, Inc. |
105,394 |
49.0 |
||
5 |
ValueClick Networks** |
176,352 |
82.0 |
30 |
AdBlade Network** |
99,779 |
46.4 |
||
6 |
24/7 Real Media Global Web Alliance** |
174,514 |
81.1 |
31 |
Bing |
99,231 |
46.1 |
||
7 |
173,385 |
80.6 |
32 |
Kontera** |
87,582 |
40.7 |
|||
8 |
Tribal Fusion** |
166,949 |
77.6 |
33 |
Ask Network |
84,878 |
39.5 |
||
9 |
ShareThis |
164,648 |
76.6 |
34 |
Meebo |
83,998 |
39.1 |
||
10 |
AdBrite** |
163,696 |
76.1 |
35 |
Glam Media |
81,598 |
37.9 |
||
11 |
Collective Display** |
163,169 |
75.9 |
36 |
Windows Live |
79,536 |
37.0 |
||
12 |
FACEBOOK.COM |
162,078 |
75.4 |
37 |
Monster Career Ad Network (CAN)** |
74,044 |
34.4 |
||
13 |
Specific Media** |
161,644 |
75.2 |
38 |
Goodway Group** |
73,075 |
34.0 |
||
14 |
Burst Media** |
151,803 |
70.6 |
39 |
Lotame Solutions** |
72,400 |
33.7 |
||
15 |
Casale Media - MediaNet** |
150,448 |
70.0 |
40 |
AMAZON.COM |
70,246 |
32.7 |
||
16 |
Cox Digital Solutions - Network** |
146,977 |
68.3 |
41 |
MediaWhiz** |
67,424 |
31.4 |
||
17 |
Traffic Marketplace** |
146,514 |
68.1 |
42 |
Technorati Media** |
64,649 |
30.1 |
||
18 |
AudienceScience** |
145,672 |
67.7 |
43 |
Brand.net Network** |
64,210 |
29.9 |
||
19 |
interclick** |
145,608 |
67.7 |
44 |
Weather Channel, The |
59,757 |
27.8 |
||
20 |
FOX Audience Network** |
141,935 |
66.0 |
45 |
MTV Networks Music |
57,771 |
26.9 |
||
21 |
Microsoft Media Network US** |
137,942 |
64.1 |
46 |
Demand Media |
56,984 |
26.5 |
||
22 |
Vibrant Media** |
132,353 |
61.5 |
47 |
Dedicated Media** |
50,966 |
23.7 |
||
23 |
Adconion Media Group** |
130,117 |
60.5 |
48 |
Redux Media Network** |
49,668 |
23.1 |
||
24 |
YOUTUBE.COM* |
125,087 |
58.2 |
49 |
CNN |
48,671 |
22.6 |
||
25 |
MSN |
123,855 |
57.6 |
50 |
RMM (formerly Red McCombs Media)** |
46,275 |
21.5 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 82.6 percent of the 215 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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