RESTON, Va., March 21, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2012 based on data from the comScore Media Metrix service. Valentine's Day had Americans searching the web for flowers, jewelry and just the right e-card for their loved ones. The highly anticipated Super Bowl XLVI drove traffic to a few key advertisers' websites, with especially strong growth seen on Auto Manufacturer sites.
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"Valentine's Day and the Super Bowl seemed to be the driving forces behind much of the online activity in February as Americans browsed romantic gifts and checked out Super Bowl advertisers' websites, especially auto makers," said Jeff Hackett, executive vice president of comScore. "In addition, Tax sites posted another month of gains as the filing deadline drew nearer."
Cupid Strikes Web Users
Valentine's Day sparked millions to visit Flowers, Gifts and Greetings sites in early February, with the category rising 28 percent to 29.3 million visitors. Traffic to ProFlowers.com surged 394 percent to the #1 position with 5.4 million visitors, followed by AmericanGreetings Property with 4.6 million (up 20 percent), Gifts.com with 3.6 million and 1-800-Flowers.com, Inc. with 2.5 million (up 103 percent). FTD.com drew 1.9 million visitors (up 204 percent), while PartyCity.com drew 1.8 million (up 9 percent).
E-card sites helped millions send Valentine's Day greetings to loved ones. The category spiked 13 percent in February to 21.5 million visitors. Evite.com ranked at the top of the category with 6.9 million visitors, followed by AG Interactive with 3.4 million (up 37 percent), MyFunCards.com with 2.8 million (up 42 percent), 123Greetings.com with 2.4 million (up 32 percent) and SomeEcards.com with 2.4 million (up 85 percent).
Jewelry, Luxury Goods and Accessories sites also saw a Valentine's Day boost as the category grew 4 percent to 21.3 million visitors, led by 6PM.com with 2.9 million visitors (up 26 percent). Coach.com ranked second with 1.7 million (up 15 percent), followed by Zale Corporation with 1.6 million (up 10 percent), Kay Jewelers with 1.2 million (up 50 percent) and BradfordExchange.com with 1.1 million (up 5 percent).
Auto Maker Sites Score during Super Bowl
Auto Manufacturer ads during the Super Bowl generated plenty of buzz and resulted in considerable gains for the category. More than 27 million people visited an Auto Manufacturer site, representing a gain of 17 percent versus January. Toyota led the pack with 6.4 million visitors (up 20 percent), followed by Honda with 5.1 million (up 42 percent), General Motors with 4.8 million (up 6 percent), Ford Motor Company with 4.2 million and Hyundai Kia Automotive Group with 3 million (up 51 percent). Chrysler, which had perhaps the most talked-about Super Bowl with Clint Eastwood's "Halftime in America," posted a 17-percent increase to rank sixth in the category with 2.7 million visitors.
Tax Sites Continue to Swell
Traffic to Tax sites continued to climb in February as more Americans prepared to file. More than 45 million visited the category, up 48 percent from January to rank as the fastest growing category for the third straight month.
Top 50 Properties
Google Sites ranked as the #1 property in February with 186.6 million visitors, followed by Microsoft Sites with 174.4 million and Yahoo! Sites with 173.5 million. MySpace jumped 8 positions to rank #42 with 25.5 million visitors, while Yellowbook Network newly appeared on the list at #44 with 24.7 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the February Ad Focus ranking with a reach of 92.6 percent of Americans online, followed by AOL Advertising (84 percent), Yahoo! Network Plus (83.1 percent), AT&T AdWorks (82.1 percent) and Google (81.3 percent).
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) February 2012 vs. January 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
|
Total Unique Visitors (000) |
|||
Jan-12 |
Feb-12 |
% Change |
Rank by Unique Visitors |
|
Total Internet : Total Audience |
220,154 |
219,988 |
0 |
N/A |
Healthline |
6,105 |
12,053 |
97 |
140 |
IRS.GOV |
16,259 |
25,051 |
54 |
43 |
Pinterest.com |
11,716 |
17,805 |
52 |
91 |
Go Daddy Group |
5,082 |
6,978 |
37 |
239 |
ABC Television |
8,766 |
11,034 |
26 |
152 |
Interactive One |
5,517 |
6,865 |
24 |
246 |
The Mozilla Organization |
16,542 |
19,794 |
20 |
77 |
BuyCheapr.com |
8,582 |
10,101 |
18 |
169 |
Moguldom Digital Network |
8,494 |
9,860 |
16 |
176 |
Yum! Brands Inc. |
6,696 |
7,610 |
14 |
219 |
Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) February 2012 vs. January 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||
|
Total Unique Visitors (000) |
||
Jan-12 |
Feb-12 |
% Change |
|
Total Internet : Total Audience |
220,154 |
219,988 |
0 |
Business/Finance – Taxes |
30,715 |
45,425 |
48 |
Retail – Flowers/Gifts/Greetings |
22,975 |
29,295 |
28 |
Automotive – Manufacturer |
23,163 |
27,157 |
17 |
Services – e-cards |
19,102 |
21,498 |
13 |
Travel – Car Rental |
6,197 |
6,812 |
10 |
Retail – Computer Software |
54,081 |
58,397 |
8 |
Community – Green |
24,120 |
25,509 |
6 |
Gambling – Lotto/Sweepstakes |
21,933 |
23,158 |
6 |
Business/Finance – Online Trading |
10,385 |
10,884 |
5 |
Retail – Jewelry/Luxury Goods/Accessories |
20,513 |
21,293 |
4 |
Table 3
comScore Top 50 Properties (U.S.) February 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||||
Rank |
Property |
Unique Visitors (000) |
|
Rank |
Property |
Unique Visitors (000) |
|
Total Internet : Total Audience |
219,988 |
|
|
|
|
1 |
Google Sites |
186,590 |
|
26 |
Technorati Media |
37,274 |
2 |
Microsoft Sites |
174,405 |
|
27 |
LinkedIn.com |
36,055 |
3 |
Yahoo! Sites |
173,539 |
|
28 |
Adobe Sites |
34,098 |
4 |
Facebook.com |
158,745 |
|
29 |
AT&T Interactive Network |
33,936 |
5 |
AOL, Inc. |
108,270 |
|
30 |
NetShelter Technology Media |
33,571 |
6 |
Amazon Sites |
105,946 |
|
31 |
Tribune Interactive |
32,221 |
7 |
Wikimedia Foundation Sites |
87,026 |
|
32 |
ESPN |
31,744 |
8 |
Glam Media |
86,668 |
|
33 |
Alloy Digital Network |
31,461 |
9 |
Ask Network |
83,673 |
|
34 |
Disney Online |
31,141 |
10 |
Turner Digital |
80,026 |
|
35 |
Fox News Digital Network |
30,672 |
11 |
Apple Inc. |
78,692 |
|
36 |
Yelp.com |
30,586 |
12 |
CBS Interactive |
78,175 |
|
37 |
Intuit |
29,846 |
13 |
Comcast NBCUniversal |
76,880 |
|
38 |
Break Media |
29,803 |
14 |
New York Times Digital |
75,844 |
|
39 |
Everyday Health |
27,924 |
15 |
Viacom Digital |
73,755 |
|
40 |
Netflix.com |
27,354 |
16 |
eBay |
71,264 |
|
41 |
The Washington Post Company |
25,752 |
17 |
Federated Media Publishing |
60,034 |
|
42 |
Myspace |
25,461 |
18 |
Demand Media |
59,560 |
|
43 |
IRS.GOV |
25,051 |
19 |
VEVO |
59,329 |
|
44 |
Yellowbook Network |
24,685 |
20 |
Weather Channel, The |
55,301 |
|
45 |
Internet Brands, Inc. |
24,670 |
21 |
craigslist, inc. |
52,766 |
|
46 |
Liberty Media Holding Corporation |
24,401 |
22 |
Gannett Sites |
51,173 |
|
47 |
Cox Enterprises Inc. |
23,929 |
23 |
Answers.com Sites |
44,677 |
|
48 |
Scripps Networks Interactive Inc. |
23,909 |
24 |
Wal-Mart |
38,664 |
|
49 |
Target Corporation |
23,905 |
25 |
Twitter.com |
38,434 |
|
50 |
BuzzMedia |
23,876 |
Table 4
comScore Ad Focus Ranking (U.S.) February 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
|
Rank |
Property |
Unique Visitors (000) |
% Reach |
|
Total Internet : Total Audience |
219,988 |
100.0 |
|
|
|
|
|
1 |
Google Ad Network** |
203,813 |
92.6 |
|
26 |
Adconion Media Group** |
117,384 |
53.4 |
2 |
AOL Advertising** |
184,721 |
84.0 |
|
27 |
CPX Interactive** |
116,608 |
53.0 |
3 |
Yahoo! Network Plus** |
182,736 |
83.1 |
|
28 |
Undertone** |
115,734 |
52.6 |
4 |
AT&T AdWorks** |
180,688 |
82.1 |
|
29 |
Traffic Marketplace** |
108,284 |
49.2 |
5 |
|
178,833 |
81.3 |
|
30 |
AOL, Inc. |
108,270 |
49.2 |
6 |
ValueClick Networks** |
175,771 |
79.9 |
|
31 |
Meebo |
97,949 |
44.5 |
7 |
24/7 Real Media Global Web Alliance** |
175,227 |
79.7 |
|
32 |
Bing |
91,106 |
41.4 |
8 |
ShareThis |
175,005 |
79.6 |
|
33 |
Amazon.com* |
89,795 |
40.8 |
9 |
Yahoo! Sites |
173,539 |
78.9 |
|
34 |
Smowtion Ad Network** |
88,754 |
40.3 |
10 |
Microsoft Media Network US** |
170,520 |
77.5 |
|
35 |
Dedicated Media** |
86,910 |
39.5 |
11 |
Tribal Fusion** |
167,335 |
76.1 |
|
36 |
Wikipedia.org |
86,775 |
39.4 |
12 |
AdBrite** |
159,247 |
72.4 |
|
37 |
Glam Media |
86,668 |
39.4 |
13 |
Facebook.com |
158,745 |
72.2 |
|
38 |
Ask Network |
83,673 |
38.0 |
14 |
Casale Media - MediaNet** |
158,344 |
72.0 |
|
39 |
Kontera** |
83,444 |
37.9 |
15 |
Specific Media** |
157,500 |
71.6 |
|
40 |
Rocket Fuel** |
78,111 |
35.5 |
16 |
Collective Display** |
150,871 |
68.6 |
|
41 |
Technorati Media** |
74,960 |
34.1 |
17 |
AudienceScience** |
145,859 |
66.3 |
|
42 |
Windows Live |
71,214 |
32.4 |
18 |
PulsePoint** |
145,733 |
66.2 |
|
43 |
Monster Career Ad Network (CAN)** |
70,909 |
32.2 |
19 |
Cox Digital Solutions - Network** |
143,872 |
65.4 |
|
44 |
Redux Media Network** |
62,083 |
28.2 |
20 |
interclick** |
143,649 |
65.3 |
|
45 |
Federated Media Publishing |
60,034 |
27.3 |
21 |
Vibrant Media** |
143,119 |
65.1 |
|
46 |
About |
59,609 |
27.1 |
22 |
Burst Media** |
131,266 |
59.7 |
|
47 |
Demand Media |
59,560 |
27.1 |
23 |
YouTube.com* |
126,118 |
57.3 |
|
48 |
Weather Channel, The |
55,301 |
25.1 |
24 |
AdBlade Network** |
123,738 |
56.2 |
|
49 |
Brand.net Network** |
52,424 |
23.8 |
25 |
MSN |
123,425 |
56.1 |
|
50 |
MTV Networks Music |
52,141 |
23.7 |
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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