comScore Measurement Now Available On LiveIntent Network

NEW YORK, Aug. 5, 2013 /PRNewswire/ -- LiveIntent, the network and exchange for buying and selling advertising in email just like display, today announced that comScore has begun to measure and report on LiveIntent's audience, the first email-exclusive ad network to be measured by comScore.

LiveIntent's unique technology enables display ads in email to be served on email open, making it possible for the first time to buy and sell email ad inventory exactly like web display.  LiveIntent has opened up the wealth of premium ad inventory in the email channel to advertisers and is now the first email-exclusive ad network measureable by comScore. Advertisers can buy on the LiveIntent Network directly, through their current agencies, agency trading desks, demand side platforms, or directly through their favorite publishers, like the Wall Street Journal, Meredith, and The Weather Company.

"comScore is pleased to be able to onboard and measure LiveIntent, the first ad network in our reporting that delivers ads exclusively via email," said Joe Surgan, Sales Manager at comScore. "With LiveIntent's inclusion in Media Metrix reporting, advertisers and agencies that rely on our data for media planning will be empowered with information on this new advertising platform."

"We rely on comScore to help us identify web display inventory where we can reach our target consumer," said Griselda Fernandez, VP Media Director of Mediasmith. "Now that comScore is measuring email audience through its partnership with LiveIntent, we have the tools we need to explore opportunities in that high-engagement channel."

"comScore is instrumental to helping us identify our own audience and provides the insights we need to best sell our inventory," said Denise Chudy, VP of Local Platform Sales Strategy for The Weather Company. "Now that LiveIntent is being measured by comScore, we can truly sell our inventory in email just like our display on the web."

"LiveIntent grew 600% in 2012 and is only continuing to grow at breakneck speed," said Matt Keiser, CEO of LiveIntent. "We're excited to offer comScore to our growing roster of advertisers while validating the massive premium audience in email."

About LiveIntent
LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP / trading desk and exchanges capabilities. The company is venture-backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. For more information and a demonstration of the company's technology in your own inbox, visit www.liveintent.com.

Contact: Dave Hendricks, 212-792-5348

SOURCE LiveIntent

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