Comscore Continues to Gain Momentum and Market Share in Local Markets, Signaling Broader Shift in TV Measurement

New agency clients signed in 2019 have more than doubled year-over-year; 71 percent of all Comscore's local/regional clients are now exclusive to Comscore

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Comscore

Aug 07, 2019, 08:15 ET

RESTON, Va., Aug. 7, 2019 /PRNewswire/ -- More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today's modern consumer, particularly at the local level. That's why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited as the industry increasingly values Comscore's granular local-market measurement approach.

For more than a decade, Comscore has been a trusted source for local television measurement, currently delivering viewing metrics from return path devices across 30 million households in all 210 local TV markets. The desire for metrics that reflect pure local broadcast viewing – no influence from other markets – matter to local clients, and that need has been reflected in new agency clients signed to date in 2019 with Comscore more than doubling that number year-over-year. Moreover, a significant majority (71 percent) of Comscore's local agency partners are now using Comscore data exclusively, and Comscore has seen a 90 percent renewal rate among existing clients at the local market level.

Reinforcing this desire for true local-market measurement and advanced demographics, station groups are aligning with Comscore as their currency, including the recently-announced partnership with Block Communications across their full station group, joining Gray Television and Nexstar's announcements in early 2019.

"For over 5 years now, Comscore's Advanced Audience data has been our sole media currency for the planning, placement and post-campaign analysis for all of our clients," said Bob Wills, CEO and Media Director, The PM Group. "As the largest agency in San Antonio & South Texas, our client roster is better served by the stable & superior data that Comscore provides us. Data, in my opinion, that is light years ahead of the other media data providers we used to utilize."

"We're excited that local partners across the country are turning to Comscore to find and reach their ideal audiences to maximize their revenues," said Steve Walsh, executive vice president of local markets at Comscore. "Comscore's embrace of advanced audiences allows the industry to transcend traditional metrics and gain a fuller understanding of today's consumer, ultimately enabling our clients to transact on their behaviors, interests and lifestyles."

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including Comscore's expectations, plans and opinions regarding growth in market share, market opportunities, product development and innovation. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, Comscore's ability to achieve its expected business plans. For additional discussion of risk factors, please refer to Comscore's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that Comscore makes from time to time with the U.S. Securities and Exchange Commission, which are available on the SEC's website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date they are made. Comscore does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

SOURCE Comscore