Computer And Gaming Eyewear Leader GUNNAR Optiks Engineers Technology To Block 98-Percent Blue Light With Launch Of New Amber Max Lens

CARLSBAD, Calif., April 16, 2019 /PRNewswire/ -- GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer glasses, today announced the expansion of their patented lens technology with the new "Amber Max" lens. Designed with a "Blue Light Protection Factor™," (BLPF) of 98 for maximum protection, GUNNAR's new "Amber Max" lens provides a solution for consumers highly sensitive to artificial blue light and looking to improve sleep patterns. "Amber Max" offers superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens – including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.

GUNNAR is pioneering the standard for blue light protection with its "Blue Light Protection Factor™," the vision equivalent to SPF in sun protection. Boasting a BLPF of 98, the "Amber Max" lens is GUNNAR's most powerful blue light blocking solution to date. GUNNAR's "Sun" lens offers a protection level of BLPF 90, while its "Amber" lens offers a BLPF 65, and Clear lens offers a BLPF 35. With the addition of the "Amber Max" lens, digital device users now have several different lens tint options to stay armed with the protection they need.  Paired with "Intercept's" retro classic frame style, the "Amber Max" lens merges the line between style and science.

"Eye protection is a critical factor in our overall health helping regulate the body's circadian rhythm allowing for a proper sleep cycle to be achieved. Blue light interferes with melatonin, the hormone that helps us feel tired at night and with our digital devices becoming an essential part of our lives, it's harder to avoid exposure to blue light," said Dr. Miki Zilnicki, OD at Twin Forks Optometry. "Protective eyewear with lens technology such as GUNNAR's Amber Max lens plays an important role when protecting from the effects of blue light to make sure eyes remain as healthy as possible. Additionally, macular degeneration, the leading cause of blindness in the United States, can be caused by extended exposure to artificial blue light, which is GUNNAR's number one concern."

A study conducted by the Lighting Research Center (LCR) at Rensselaer Polytechnic Institute, discovered adaptive brightness on cell phones, tablets, and monitors, does not protect or stop the suffering from digital eye strain. In the study, subjects who used digital devices with an app designed to manipulate blue light intensity versus those who did not, resulted in no change in melatonin suppression. The noticeable change in influx of fresh, sleepy-time melatonin was when all subjects wore a pair of blue light blocking glasses. Blue light blocking glasses reduce glare, absorb and reflect high-energy blue light  that cause eyestrain and disrupt the sleep cycle.

"We're excited to introduce our strongest blue light blocking lens, paired with our most popular GUNNAR frame style, the Intercept. The new 'Amber Max' lens shields the eye from artificial blue light that disrupts our natural sleep patterns," said RJ Snyder, Director of Marketing at GUNNAR Optiks. "The 'Amber Max' lens is the perfect solution for anyone highly sensitive to blue light or prone to nighttime digital device usage."

"Amber Max" is available today in the Onyx "Intercept" frame style for $69.99 at GUNNAR.com.

GUNNAR's portfolio of products includes blue light blocking solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on the "Amber Max" lens and GUNNAR's preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.

About GUNNAR Optiks
Founded in 2006, GUNNAR Optiks^®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.

SOURCE GUNNAR Optiks

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