Complimentary Tweet Helps Streamline Integrated Communications

NEW YORK, March 24, 2015 /PRNewswire/ -- Social media outreach is a vital part of integrated communications plans; however, the coordination of messages across multiple channels -- particularly during time-sensitive situations such as a crisis – is a challenge.

PR Newswire wants to help make it easier for PR, IR and marketing professionals to distribute their messages across multiple channels. Communicators can now schedule a tweet directly to their own Twitter followers.

Members of PR Newswire can access this free service through the Online Member Center during the normal process of selecting distribution options. A complimentary tweet will be sent directly from the client's own Twitter account in conjunction with their release being delivered across the PR Newswire network. This new added service enables PR Newswire members to:

• Streamline messaging and save time
• Share news and announcements via Twitter
• Target and nurture their followers

PR Newswire understands that connecting with influential audiences and media via Twitter is a key component of successful communications programs. For broader reach to untapped social audiences, communicators can also choose to spread their news to followers of PR Newswire's Twitter accounts. Through the SocialPost™ distribution option, a member's customized message is posted at staggered intervals to three of PR Newswire's industry-specific Twitter accounts, each including a shortened link back to their press release. 

Learn how Twitter and other social platforms can play a key role in crisis communications. Read: Crisis Communications Planning in the Social Media Age.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end–to–end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi–channel, multi–cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia–Pacific region, and is a UBM plc company.

Media Contacts:

Victoria Harres    
Vice President, Strategic Communications & Content       
[email protected]

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