Compete Releases Ranking of Top 50 Web Sites for February 2010

BOSTON, March 29 /PRNewswire/ -- Compete, a Kantar Media company, today released its ranking of the top 50 Web sites for February 2010. As expected, the 2010 Winter Olympics dominated Web traffic for the month; however, hockey and curling weren't the only sports that drove consumers online. Compete's "Motorsports" category led the month's top movers with 6,253,691 unique visitors (UVs) logging on in February to get the latest stats on NASCAR and other motorsports.

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Oh Canada

Vancouver, home to this year's 2010 Winter Olympic Games, was also responsible for February's most dramatic traffic increase. NBColympics.com, the official site for the games on the Web, saw a total of 10,358,950 UVs in February, a 2,239 percent increase over January 2010, making it the fastest moving site for the month. For more information on Web traffic related to the Olympics, see the Compete blog post here.

Despite the Olympics' popularity Compete's "Motorsports" category was February's top moving site, with a 69 percent month-over-month traffic increase from January.  The data underscores that, even with the marketing blitz surrounding the Games, fans of NASCAR and other motorsports remained loyal to the sites in this category. Publishers and advertisers marketing to this consumer demographic should take note of this data, particularly when planning future campaigns that coincide with highly publicized events.

Shopping for Spring

The impending arrival of Spring sent consumers online during the month of February to seek out the latest deals on clothes, gadgets and more. Discount retailers Walmart.com (30,326,513 UVs) and Target.com (27,143,605 UVs) were both among the month's top sites. Rounding out the retail category, amazon.com (76,125,350 UVs), ebay.com (70,217,274 UVs) and bestbuy.com (17,584,174 UVs) were all among the month's highest trafficked sites.  For more analysis from Compete's retail group, check out the recent blog post here.

Information regarding aggregate Web categories is drawn from the Compete PRO Enterprise edition on Compete.com.  For more information on the enterprise offering, please contact [email protected].

About Compete

Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns.  Compete's online behavior database -- the largest in the industry -- makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About Kantar Media

Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom.   Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world.  (www.KantarMediaNA.com).

About Kantar

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

SOURCE Compete

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