Company Name Change is Nuts!

CRANFORD, N.J., Jan. 19, 2012 /PRNewswire/ -- In 1929, Poppy Sol founded The Newark Nut Company to sell nuts, dried fruits, and other bulk foods at the Mulberry Street open-air market. In 1999, Poppy Sol's grandson, Jeffrey Braverman, took the company to a virtual storefront at nutsonline.com.  After deep thought and discussion weighing the pros and cons of changing the company's name, the nutty family announced the change from NutsOnline to Nuts.com.

"We were inspired to change the name because it's easier for our customers to remember and type. I can't tell you the number of times I would make new friends and they would say, 'I'm excited to check you guys out – Nuts.com, right?'" says Jeffrey, who is also the company's Head Nut. "Even Rachael Ray made this mistake on her show! When the opportunity arose for us to get the nuts.com domain name, we decided to go for it."

The superior customer service and highest level of product quality will remain consistent; the only thing that is changing about the company is the name and logo. Nuts.com is still owned by the same family with the same values as The Newark Nut Company and the more recent NutsOnline. 

"Since Nuts.com has a deeply passionate customer base – some customers are in their 80's and 90's, and remember Poppy Sol fondly – I want to make sure they know that the company they trust is still the same. Over time, we will replace the logo and develop new packaging, but we promise that the extraordinary Nuts.com experience will only continue to improve," says Jeffrey.

The full story about the company's re-branding, as told by Jeffrey, is available on the company's blog: http://nuts.com/blog/2011/12/29/were-going-nuts-dot-com/.

About Nuts.com

Nuts.com has been selling high quality, fresh bulk nuts, dried fruit, cooking and baking supplies, healthy snacks, and candy since 1929, first as The Newark Nut Company and then as Nutsonline.com. Nuts.com sells more than 2,500 products, including Certified Gluten-Free, Certified Organic, and Certified Kosher foods. To learn more about the family-owned company, visit nuts.com or follow them at twitter.com/nuts and facebook.com/nuts.com.

SOURCE Nuts.com