Company Lands Protection Contract for $900M Major Brand as Vulnerabilities for Online Brands, IP & Cyber Security Attacks Fueling Need for Advanced & Trusted Security Platforms
CORAL SPRINGS, Florida, May 16, 2016 /PRNewswire/ --
As technologies progress and the internet provides more access to the general public than ever before, companies are turning to brand protection to prevent IP issues and counterfeiting to combat next generation of attacks and breaches. Cyber Security, IP & Brand protection is quickly becoming a necessity across all industries in order to secure online presence and prevent issues such as counterfeiting which in turn is leading to revenue growth opportunities for emerging companies in the industry.
Advancements of importance to note in the markets include Appiphany Technologies (OTC: APHD), an IP Risk Control Company that provides private enterprise and governments with total, integrated brand protection solutions to prevent revenue loss from counterfeiting, product diversion and gray market activities, is pleased to announce to its shareholders the securing of an annual brand protection contract with TOMS Shoes, one of North America's largest footwear manufacturers. TOMS shoes has been utilizing Appiphany's Watchdog online brand protection technology platform since early March 2016, and signed the annual contract after a very successful trial period. Toms, a 900 Million dollar corporation has been a leader in stewarding partnerships with non-profit humanitarian organizations globally. Specifically TOMS pioneered the "one for one, one" program, that donates a pair of shoes to a person in need, for every pair of TOMS shoes purchased. They are also leading the way in their "Gift of Sight, Gift of Birth, Gift of Shoes and Gift of Water programs worldwide.
Read the full Appiphany Technologies (APHD) Press Release at http://financialnewsmedia.com/profiles/aphd.html
Appiphany CEO Rob Sargent stated, "Securing TOMS Shoes, a global leader in the footwear fashion industry is a major coup for Appiphany. The world-class Watchdog platform has been proven successful with major luxury brands over a 7-year period. This major footwear manufacturer's commitment to the Watchdog brand protection program is further evidence of a winning formula for our company and its shareholders"
In additional developments in the sector also include MGT Capital Investments, Inc. (NYSE: MGT) announced last week that it has acquired a Membership Interest in The Round House LLC, an Alabama-based technology incubator, offering co-working space, accelerator services and angel investment. Located a few miles from Auburn University, Round House was founded by Kyle Sandler, a successful serial entrepreneur with eight years of experience at Google and three major successful technology exits. With an experienced executive team, Round House has attracted top entrepreneurs from Google, E-Nable, Rockstar Games, American Express, and many more companies. Round House offers start-ups a creative and collaborative environment along with two-way Gigabit internet access, 3-D printers and a full-time "community engineer." MGT also recently announced the acquisition of certain technology and assets from D-Vasive Inc., a provider of leading edge anti-spy software. In conjunction with the acquisition, The Company also announced the proposed appointment of John McAfee as Executive Chairman and Chief Executive Officer. Mr. McAfee, the visionary pioneer of internet security, sold his anti-virus company to Intel Corportation (NASDAQ: INTC) for $7.6 billion, and is actively involved in the development of new measures to protect individual freedoms and privacy.
FireEye, Inc. (NASDAQ: FEYE), the leader in stopping today's advanced cyber attacks, released the results of new research that finds high-profile data breaches are negatively impacting consumer trust in major brands. The FireEye commissioned research -- conducted by independent technology market research specialist Vanson Bourne with a survey of 2,000 adults within the U.S. in April 2016 -- confirms the rising public concerns of data privacy. Findings revealed that 76 percent of respondents would likely take their business elsewhere due to negligent data handling practices. Additionally, 75 percent of consumers stated they were likely to stop purchasing from a company if a data breach was found to be linked to the board failing to prioritize cyber security.
Argus Cyber Security and Check Point® Software Technologies Ltd. (NASDAQ: CHKP) announced recently that their integrated solution, Argus Intrusion Detection and Prevention System (IDPS) with Check Point Car Capsule, has been selected by TU-Automotive as a finalist for the Best 2016 Automotive Cyber Security Product/Service Award. TU-Automotive is the undisputed home of the connected car. The finalists were selected by a panel of high-level experts after evaluating over four hundred nominations based on innovation, industry engagement, user experience and market update. The finalists had a great impact over the last year and are setting the pace for the future of the automotive industry. This is the second consecutive year that Argus has been selected as a finalist by TU-Automotive.
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