Commemorating 30 Years of Airheads with One Epic Celebration

ERLANGER, Ky., Feb. 29, 2016 /PRNewswire/ -- Nothing beats turning 30-years-old than throwing the longest lasting birthday celebration! Today, Airheads candy is kick-starting their 30^th birthday in epic style with a new limited-edition flavor, 1000's of birthday gifts and a partnership with Brooklyn-based heavy-metal band, Unlocking the Truth. Airheads is excited to celebrate with fans nationwide on this milestone birthday and will keep the party going now through June, ending the festivities with a bash in Airheads' hometown.

To kick off the celebration, Airheads released a new limited-edition birthday cake flavor bar. The birthday cake bar is available in the six-pack and 10-pack minis at many retailers. Filled with fun, colorful confetti and delicious birthday cake flavors, these bars not only look like a celebration but taste just as sweet as the real thing.

With each purchase of a six-pack or 10-pack minis, everyone has the chance to instantly win a sweet birthday gift including hats, gift cards, bikes, iPads, GoPros and more. Simply find the scratch-off card in your pack, scratch to reveal and win! Don't forget to also visit AirheadsEpicBirthday.com for a chance to win the $10,000 grand prize, redeem a winning code and learn more about Airheads' 30^th birthday. Fans can share pictures, videos and posts of their celebrations with Airheads using the hashtag #airheadsepicbday.

"At Airheads, this birthday not only means celebrating 30 years of tangy, chewy and delicious candy but it's also about rewarding and having fun celebrating with our fans," said Jen Redmond, Brand Manager, Airheads & Perfetti Van Melle USA. "We're excited to mark this important milestone for the brand and look forward to continuing to create more amazing candy forms, flavors and experiences for our fans and candy lovers."  

To help spread awareness of their big birthday, Airheads also launched a new 360 advertising campaign featuring Brooklyn-based heavy metal band, Unlocking the Truth. The band, comprised of three creatively epic 13-year olds, performed their own rendition of the Happy Birthday song to celebrate with Airheads. Unlocking the Truth will be featured in the brand's new TV spots, social and digital channels, and they plan to rock-out at Airheads' big birthday party in June.

For more information about the Airheads 30^th birthday celebration and giveaways please visit AirheadsEpicBirthday.com. To follow all of the action in real-time check out Airheads on Facebook and Twitter.

About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are also available. Airheads are perfect for a quick treat, social gatherings and for sharing with others. They can be purchased at many convenience, drug, club and grocery retailers.

About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in over 150 countries. Today Perfetti Van Melle is one of the world's largest confectionery groups, marketing highly renowned brands like Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.

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SOURCE Airheads

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