Coming Soon: M&M'S® Celebrates The Movies In Trailer Satire

Action Movie-Themed Ad Set to Make Television Debut During 2015 Academy Awards on ABC

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Feb 19, 2015, 11:34 ET

HACKETTSTOWN, N.J., Feb. 19, 2015 /PRNewswire/ -- M&M'S® Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they're bringing the movies to television.

Today, Mars Chocolate North America announced M&M'S® Brand plans to showcase a humorous spoof of action movie trailers during the 2015 Academy Awards on Sunday, Feb. 22 on ABC.

The 30-second spot is designed as a mock movie preview, and highlights how watching movies is even better with M&M'S®. The ad features all six of the M&M'S® Brand "spokescandies" putting a delicious spin on classic action-movie scenes – Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building – in a manner that so closely resembles a movie trailer you might start to believe "M&M'S®: The Movie" is coming to a theater near you.

Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a "public service announcement" asking for audiences to please turn off their cell phones during the movie.

Both the TV commercial and the cinema PSA were created by BBDO New York. For more, visit the M&M'S® Brand Facebook page at www.facebook.com/mms or the official M&M'S® Twitter handle (@mmschocolate).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars, Incorporated