Comfort Brand Hotels Nationwide Give Community Members A Sweet Start To The Day

ROCKVILLE, Md., Aug. 24, 2015 /PRNewswire/ -- Coast to coast, Comfort Inn and Comfort Suites brand hotels, which are franchised by Choice Hotels Interational, Inc. (NYSE: CHH), one of the world's leading hotel companies, were dripping with syrupy sweet appreciation for special members of their respective communities. In honor of National Waffle Day, the hotels invited groups who service their region to enjoy complimentary hot breakfasts, featuring the Comfort brand's free signature waffles.

The invitation was in honor of the Comfort brand's special annual National Waffle Day theme, "Say Thank You with Waffles." During the the week of August 17, 2015 through National Waffle Day on August 24, participating Comfort Inn and Comfort Suites hotels around the United States served waffles to various groups that make a difference in local communities as a way of showing gratitude with their griddles.

"Although we are in the travel business, the Comfort brand is also about establishing strong roots in the local communities we serve," said Anne Smith, vice president of brand strategy for Choice Hotels International. "This iconic brand has had incredible staying power because we understand the importance of doing more than just setting up shop in a town. That is the essence of hospitality, and our franchisees are excited to express their appreciation."

During this celebration, Comfort Inn and Comfort Suites brand hotels in 43 states and Grand Cayman island in the Caribbean served an estimated 7,100 waffles and approximately 975 gallons of coffee. The only hotel brand to offer a flavored waffle option in addition to traditional plain, guests of Comfort brand hotels can potentially enjoy blueberry, strawberry, chocolate, spice, multi-grain and oatmeal almond when they sit down for their free Comfort brand signature hot breakfast. Blueberry is always a crowd-pleaser. 

The "Say Thank You with Waffles" campaign took place during an exciting turning point for the Comfort brand, which is currently redefining itself across the board with a new look and feel for guests. The new brand tagline – "Rested. Set. Go." – captures the Comfort brand hotels' promise to help guests, whether they're traveling for business or leisure, feel refreshed and ready to take on the day. Hotels have already upgraded amenities to enhance the stay experience: they've augmented their free hot breakfast, introduced more overall wellness initiatives, flat-panel televisions and new bedding and pillows in all guest rooms throughout the domestic Comfort brand hotel portfolio. Parent company Choice Hotels and Comfort brand franchisees have invested more than a quarter billion dollars into hotel upgrades to make the brand better than ever.   

"Say Thank You with Waffles" events gave a delicious taste of the improved Comfort brand. Here's a list of hotels that hosted "Thank You" breakfasts across the country:   

Comfort Inn^®:  Rested. Set. Go.™

When you travel, what do you need to be ready for the day ahead? At Comfort Inn^® hotels we think we've got a pretty good idea. Like friendly staff, comfortable rooms, and amenities you can count on, for a start. Can't decide if you want a soft or firm pillow? Don't worry—your bed has both.  Our premium bedding will leave you rested and refreshed in the morning, just in time to enjoy our signature free hot breakfast.  Now, if you can't decide which waffle to try first, we suggest flipping a coin—because both the original and flavored are delicious. 

With all the amenities you need, and hotels everywhere you want to be­, Comfort Inn will get you rested and ready for anything.  After all, behind every great day is a great night. 

Comfort Suites®: Rested. Set. Go.™ 

Bigger really is better. And at Comfort Suites hotels, you'll find more of the space you need to spread out, relax or work —25% more space than a traditional room, to be exact. Stretch out on the sofa, be productive at the desk or kick back in our premium bedding. Comfort Suites hotels have the essentials you need to stay on your game and to be your best. 

As all-suites, 100% smoke free hotels, every Comfort Suites hotel has the extra space you need with the extras you want —like a refrigerator and a microwave in the convenience of your own suite, and a fitness center and pool in just about every hotel to help you stay active while you're on the go. Don't forget to start your day off right with a free hot breakfast—with our signature waffles that are always a favorite—and get the fuel you need to be ready for the day ahead.  Because behind every great day is a great night.

About Choice Hotels

Choice Hotels International, Inc.® (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,300 hotels franchised in more than 35 countries and territories, we represent more than 500,000 rooms around the globe. As of June 30, 2015, 613 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge® and Rodeway Inn® brands provide a spectrum of lodging choices to meet guests' needs. With more than 23 million members and counting, check out our Choice Privileges® rewards program to see how you can reap the benefits of being a member of the Choice Hotels® family. All hotels are individually owned and operated. Visit us at www.choicehotels.com for more information.

© 2015. Choice Hotels International, Inc. All Rights Reserved.

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SOURCE Choice Hotels International, Inc.

Related Links

http://www.choicehotels.com

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