Come to National Harbor and Jam Out With MIKE AND IKE® and HOT TAMALES® Sweets & Beats Promotion
NATIONAL HARBOR, Md. and BETHLEHEM, Pa., Aug. 8, 2011 /PRNewswire/ -- Local Washington, D.C. residents and visitors alike, will want to visit National Harbor on August 13th to jam out with the MIKE AND IKE® and HOT TAMALES® Sweets & Beats promotion, running from 1 pm – 5 pm.
(Photo: http://photos.prnewswire.com/prnh/20110808/PH48820 )
Sweets & Beats National Harbor Event details include:
- DJ Samy from WIHT-FM radio will be on-site giving away loads of prizes
- Record your favorite HOT or SWEET tracks in the MIKE AND IKE®/HOT TAMALES® Sweets & Beats recording booth powered by StarMaker Karaoke App! With more than 400 songs to choose from, sing to WIN great prizes! Then visit MIKE AND IKE® or HOT TAMALES® on facebook to listen, vote and share your recording with friends!
- Sweet sampling and interactive on-site consumer engagement hosted by MIKE AND IKE® and HOT TAMALES® brand ambassadors.
- Photo opportunities with the HOT TAMALES® "Fireball" mascot.
- Prizes given away will include MIKE AND IKE® water bottles, t-shirts, hats and HOT TAMALES® $25 Gift Cards.
- Posting of photos on MI and HT facebook pages for consumers to download.
- August 13th, 1 pm- 5 pm
The Peeps & Company™ store location at National Harbor is just one of several stops and music events where MIKE AND IKE® and HOT TAMALES® Sweets & Beats music platform will hit the road this summer. Other Sweets & Beats event locations include St. Louis, MO, on August 21st and Sacramento, CA, on September 10th.
Beyond National Harbor - How the Sweets & Beats Promotion Works:
Instant Win on-pack:
- Over 10 million limited edition packages will be circulated among HOT TAMALES® and MIKE AND IKE® Original Fruits, Berry Blast® and RedRageous!™ varieties in 6 oz and 9.5 oz size theater boxes.
- Unique alphanumeric codes are printed inside each package. Consumers log in at the brand websites or facebook pages to enter their code.
- Mobile Smart Phone Users can scan the QR code located on the back of the package or display header with their phone that will automatically take them to the web page.
- Instant Win prizes include over 200 iPod touches and over 29,000 $10 iTunes gift cards.
- Promotion will continue through November.
Sweepstakes:
- Instant win redemptions are automatically entered into the sweepstakes via websites, facebook pages and mobile devices.
- There will be a random drawing on 11/30/11 for other music/entertainment prizes including: candy, hoodies, headphone/stereo speakers, docking stations.
- One lucky fan will win the Grand Prize of a 46" LCD TV Home Theater.
- The Grand Prize Home Theater drawing will be in December.
- Anyone 18+ can enter sweepstakes.
- The HOT TAMALES® and MIKE AND IKE® facebook fans have additional chances to win.
Facebook:
- MIKE AND IKE® and HOT TAMALES® facebook pages will host a weekly random drawing from all entered participants. This will give fans another opportunity to win amazing prizes such as: headphones, docking stations, hoodies and candy.
The MIKE AND IKE® Brand was introduced in 1940 and the HOT TAMALES® Brand in the 1950s. HOT TAMALES® and MIKE AND IKE® candies are kosher and gluten free. For more info visit www.hottamales.com, www.mikeandike.com or visit either brand's page on facebook.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
National Harbor: Rising from the banks of the Potomac minutes from Washington D.C. and just south of the Woodrow Wilson Bridge in Prince George's County, MD, National Harbor is a 300-acre, mixed-used development that includes five hotels, thousands of residential units, tree-lined promenades with scores of shops and offices, a marina and much more. Created by Washington, D.C.-area developer, The Peterson Companies, the project commands a mile and a quarter of the Potomac.
SOURCE Just Born, Inc.
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