Comcast NBCUniversal Commits $2 Million in Airtime to First Nations Development Institute
LONGMONT, Colo., Feb. 3, 2015 /PRNewswire-USNewswire/ -- First Nations Development Institute (First Nations) today announced that Comcast NBCUniversal has provided airtime valued at $2 million to promote First Nations' public service announcements on cable channels during March and December 2015.
This is the third year in a row that Comcast NBCUniversal has made a significant contribution of broadcast time for First Nations' 30-second television spots. During 2014, Comcast NBCUniversal also donated $2 million in airtime, and in 2013 it donated more than $1.5 million in airtime, along with $20,000 in cash for production of the two TV spots. As in 2014, the 2015 spots will run in 30 different Comcast markets nationwide.
The Comcast Foundation also has supported other projects of First Nations, most notably providing $150,000 over three years toward First Nations' Urban Native Project.
"Comcast NBCUniversal is a major supporter of First Nations Development Institute and many other worthwhile causes in Indian Country, and we think that's truly visionary," noted First Nations President Michael E. Roberts. "We are sincerely thankful and grateful for Comcast NBCUniversal's support of our efforts, especially when the airtime helps us build awareness of our work and the critical needs in Native communities."
Bill Black, vice president and executive director of the Comcast Foundation, said, "First Nations and Comcast NBCUniversal share the same mission of creating and fostering opportunities so that everyone, regardless of income, has a chance to improve their life. We are honored to partner with First Nations for a third consecutive year in support of this mission."
Comcast NBCUniversal is committed to improving the communities its customers, viewers and employees call home. Through a network of national and local nonprofit partnerships and innovative programs, Comcast NBCUniversal invests in making positive, lasting impacts, fosters diversity and inclusion, and helps keep communities connected.
First Nations is headquartered in Longmont, Colo., near Denver, and it serves Native American communities throughout the United States.
About Comcast Corporation
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.
About First Nations Development Institute
For 35 years, using a three-pronged strategy of educating grassroots practitioners, advocating for systemic change, and capitalizing Indian communities, First Nations has been working to restore Native American control and culturally-compatible stewardship of the assets they own – be they land, human potential, cultural heritage, or natural resources – and to establish new assets for ensuring the long-term vitality of Native American communities. First Nations serves Native American communities throughout the United States. For more information, visit www.firstnations.org.
Contacts:
Randy Blauvelt, First Nations Senior Communications Officer
(303) 774-7836 or [email protected]
Katie Lubenow, Comcast Corporation
(215) 286-5691 or [email protected]
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SOURCE First Nations Development Institute
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