Combatant Gentlemen Opens First Brick & Mortar Location
Orange County showroom will feature RFID-enabled Magic Mirror™ and on-site stylists
IRVINE, Calif., May 7, 2015 /PRNewswire/ -- Combatant Gentlemen Inc. (www.combatgent.com), the online retailer that has disrupted the menswear industry with its vertically-integrated supply chain and $160 Italian wool suits, announces the opening of its showroom – The Haberdashery – at its headquarters in Irvine, California.
While Combatant Gentlemen has previously hosted pop-up shops in New York and Los Angeles, The Haberdashery will be the brand's first permanent brick & mortar store, and will allow prospective customers to try on pieces from the collection with the help of expert stylists. Shoppers will also be able to interact with Combatant Gentlemen's innovative Magic Mirror™, an RFID-enabled display that provides additional information about the garment they're wearing.
"There are several advantages to shopping online, but ultimately there's no substitute for feeling and trying on a garment for yourself," says Scott Raio, CTO of Combatant Gentlemen. "By incorporating the Magic Mirror™ into our showroom, we're bridging the gap between an old school haberdashery and next generation retail technology to create a unique experience that's both familiar and futuristic."
In addition to serving individual shoppers, The Haberdashery will also be a resource for brides and grooms who want to outfit groomsmen for their wedding. By sourcing their own raw materials and cutting out middlemen markups, Combatant Gentlemen is able to offer wedding-ready tuxedos and suits for under $200, comparable to rental prices at major national chains. The Haberdashery will be staffed by dedicated wedding stylists who will help brides and grooms pick their outfits and coordinate with their groomsmen, all at no extra charge.
"We never expected weddings to be a big market for us, but today it's the fastest growing sector of our business," says Vishaal Melwani, CEO and Creative Director of Combatant Gentlemen. "We're excited to have couples come into our showroom so we can help them dress their groomsmen to the nines and take some of the load off their plate."
The Haberdashery is open on a walk-in basis, but customers can also secure stylist appointments by emailing [email protected] or calling 1-888-966-5436.
The Haberdashery
16842 Von Karman Ave.
Building 400, Suite 450
Irvine, CA 92606
Hours of Operation
Monday – Friday | 9am – 6pm PST (walk-ins welcome)
Saturday & Sunday | By appointment only
For additional information about The Haberdashery and Combatant Gentlemen, please visit www.combatgent.com.
Join the conversation: @CombatGent #DressSmarter
About Combatant Gentlemen: Founded in 2012 by a third-generation tailor, Combatant Gentlemen is the world's first "sheep-to-closet" online menswear company, offering premium yet affordable men's essentials such as suits, shirts, outerwear, denim and chinos. Unlike other retailers that outsource their production and rely on middlemen, Combatant Gentlemen designs its clothing in-house, owns it own factories, plants its own cotton, and even raises its own sheep. By controlling the product from design to delivery, Combatant Gentlemen forgoes traditional designer markups and offers outstanding quality at fair prices. Combatant Gentlemen was named one of "America's Most Promising Companies" by Forbes, and has attracted investment from industry heavyweights including Tony Hsieh (CEO of Zappos), Brian Spaly (CEO of Trunk Club), and Enrico Beltramini (Managing Director of the Fashion Tech Accelerator and former Gucci executive).
To learn more about Combatant Gentlemen, visit www.combatgent.com.
Press Inquiries:
Kevin Giss
(212) 941-7057
[email protected]
SOURCE Combatant Gentlemen
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article