Columbus Craft Meats Builds on Explosive Growth with Two New Snack Lines
Fastest growing meat brand in deli moving quickly into snacking
Popular Paninos products are now available in snack-sized packs
Salame & Cheese Crisps offer delicious, convenient snacking
HAYWARD, Calif., Sept. 12, 2017 /PRNewswire/ -- Columbus Craft Meats, the fastest growing deli meat brand in the U.S.1, has launched two delicious new snack lines. Snacking is a huge trend in the U.S., and meat snacks are growing 4 times faster than potato chips as consumers look for high-protein alternatives. 2 "People continue to replace traditional meals with snacks, and now we offer Columbus' delicious salami products in a snack size to enjoy while on-the-go" says Columbus CEO, Joe Ennen.
PANINOS SUCCESS DRIVES LAUNCH OF SNACK-SIZED VERSION
Contributing to Columbus' rapid growth are new products, like Paninos – bite-sized rolls of salumi and cheese – which have grown over 800%3 since launching in 2016. Columbus now offers Paninos in snack-sized packages of two:
- Genoa Salame rolled with Mozzarella Cheese
- Hot Sopressata rolled with Mozzarella Cheese
- Prosciutto rolled with Mozzarella Cheese
- Italian Dry Salame rolled with Monterey Jack Cheese
SALAME & CHEESE CRISPS OFFER DELICIOUS, CONVENIENT SNACKING
For its Salame & Cheese Crisps line, Columbus has paired its salami with sourdough cheese crisps that are perfectly portioned for a quick, delicious bite. And because they don't require refrigeration, Columbus' Salame & Cheese Crisps provide a convenient, on-the-go snack. Available in the following flavors:
- Italian Dry Salame and Cheese Crisps
- Calabrese Salame and Cheese Crisps
Both snack-sized Columbus Paninos and Columbus Salame & Cheese Crisps are available now in select grocery stores across the U.S.
Founded in 1917, Columbus Craft Meats produces award-winning Italian salami and deli meats sold under the Columbus brand. Its products are available at food retailers nationwide. More information can be found at www.ColumbusCraftMeats.com
More Information:
1 Fastest growing brand of the top 30 brands: Nielsen, Total US, 26 weeks ending 7/1/17, $ Sales % change versus year ago, Total Deli (Including Specialty Meat & Cheese)
2 Mintel: Growth of meat snacks in US from 2015 to 2016 was 6% vs 1.3% for potato chips
3 Nielsen: Total US 52 Weeks ending 7/1/17, $ Sales % change versus year ago
SOURCE Columbus Craft Meats
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