Colorations®, the most preferred art brand in Early Childhood Education, drives education innovation with international rebranding
Rebrand introduces The Art of Learning™, a groundbreaking approach to develop the brain capacity, creative thinking, and cognitive and multi-sensory skills of young children thru art education
MONTEREY, Calif., Nov. 12, 2018 /PRNewswire/ -- Excelligence Learning Corporation (www.excelligence.com), the USA's largest provider of educational tools and solutions to early childhood education, is introducing The Art of Learning™, an international rebranding of the market leading Colorations® (www.colorations.com) art brand with a focus on process art, at the 2018 NAEYC Annual Conference.
Process art is a growing trend in early childhood education that helps early learners develop their cognitive and multi-sensory skills far better than the traditional arts and crafts approach whereby everyone in the class is expected to create the same outcome. A recent Excelligence research study of over 700 early childhood education teachers found that more teachers now prefer process art over the traditional arts and craft approach.
"While there's a lot of buzz around STEM education, spending on early childhood art education is actually expected to grow 23% faster than spending on STEM," said Dipak Golechha, CEO of Excelligence. "Art education, from the traditional arts and crafts project method, to the growing process art approach, ignites and teaches skills that children will use for a lifetime, such as creativity, free expression, fine motor skills and hand-eye development," continued Golechha.
The rebranding under Colorations - The Art of Learning, provides teachers, parents, and child care providers with the broadest range of art and creative activity products on the market. From vibrant, versatile paints made by Colorations in the USA that makes creative time inspirational and effortless; to the largest variety of crafty accessories that add delight, color and fun to free expression; to products that are made from the highest quality materials, and tested to be kid-friendly, non-toxic and certified safe so that teachers and children always have a positive experience; to a curriculum of creative activities designed around 10 critical learning pillars, Colorations provides all the tools teachers need to engage young learners in creative activities.
"We believe when you remove the boundaries of traditional project art and allow children the freedom to express their imagination, they learn that no one is bad at art," said Dominic DeMaria, Colorations' Brand Director. DeMaria continued, "It's the wiggly, gooey sparkly journey, not the destination, that is important so that early learners can go to a world where oceans can be pink, sand can be blue and skies the color of their imagination."
At the NAEYC Annual Conference, the largest early childhood education conference in the world, Colorations will have a live Creative Classroom Activity Center where teachers will be able to receive hands on instruction on the 10 pillars of The Art of Learning education outcomes and various creative activities that highlight each outcome. After the conference, this instruction will continue to be available online for teachers who are not able to attend NAEYC, including early childhood education teachers around the world.
Over 2,000 early childhood education teachers and parents of pre-K children provided input to this international rebranding of over 1,200 products used by millions of children in all 50 states and more than 40 countries around the globe. Colorations creative activity products are made from the highest quality materials, provided at the best possible prices, and available at DiscountSchoolSupply.com, Amazon.com and Walmart.com, making it easy for teachers to bring The Art of Learning into their world.
About Excelligence Learning Corporation
Excelligence Learning Corporation (www.excelligence.com) is a leading developer, manufacturer, distributor, and multi-channel retailer of over 20,000 innovative, high-quality and grade-appropriate educational products and teaching solutions, which are sold primarily to early childhood learning centers, elementary schools, PTAs, and consumers. The company has three core divisions: Supplies (Discount School Supply, Really Good Stuff, and Steve Spangler Science), Equipment (Children's Factory, Angeles, Steffy Wood Products and Learning Carpets), and Services (Educational Products, Inc., ChildCare Education Institute, Frog Street Press, and LifeCubby). With over 30 years of experience serving children, educators and parents, Excelligence's diversified portfolio of leading brands delivers quality, innovation, service and value on a global scale. Leading proprietary brands include: Colorations®, Excellerations®, MyPerfectClassroom®, Environments®, and Steve Spangler Science™.
About Discount School Supply
Discount School Supply (www.discountschoolsupply.com) is one of the most preferred providers of educational tools and solutions to early childhood education teachers and parents. This is achieved through the commitment of its mission - to provide teachers and parents with the BEST brands at the BEST prices with the BEST service. From its own innovative and unique collection of exclusive items to favorite national brands, it has everything an early childhood teacher needs to support their classroom. Plus, when shopping at Discount School Supply, it's always low prices, always 110% guaranteed. Today, through its catalogs and website, the company offers more than 10,000 items, including Arts and Crafts, STEM, Infant and Toddler, Classroom Furniture, Play and Learn, and Curriculum, plus introducing well over 1,000 new products annually.
Media contact: Tim O'Connor [email protected]
SOURCE Excelligence Learning Corporation
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